My Blog
My blog is the place where I share actionable advice and in-depth tactics that can help you build up your knowledge and add new skills to your marketing stack. My content is as detailed and specific as possible, including templates and samples you can put to practice right off.
Coronavirus Content: the Good, the Bad, and the New Normal
It’s time to acknowledge that we’re never getting back to normal. This is also true for your content marketing strategy. In this post, I’ll cover some insights into the changing consumer behavior, media consumption, and topics of interest – together with some great examples of brands doing it right.
![Spring Clean Your Social Media [Step-by-Step Guide and Checklist]](https://valchanova.me/wp-content/uploads/2020/04/spring-clean-social-media-e1588226634531.jpg)
Spring Clean Your Social Media [Step-by-Step Guide and Checklist]
Updating your online accounts is like flossing. You know it’s a good habit to have, but you somehow never get around to it. Even if you’re the most on-point marketer or entrepreneur, account updates never get to the top of your priority list. After all, they work, right? So what if the bio is a…
7 Remote Work Myths You Should Forget Right Now
There’s a ton of advice on being productive while working from home. And I think you shouldn’t follow some of it. Here are the most common remote work myths I’ve seen – and what I think you should do instead.
How Brand Storytelling Sells Wine: Le Beaujolais Nouveau est arrivé!
Do you have any idea when the new Merlot vintage is coming out? What’s the most recent news you hear about Cabernet? Yeah, thought so… But you may have heard that the third Thursday of November is Beaujolais Nouveau Day. This is the day wine connoisseurs get to meet the new vintage of young wine…
Ani Hira: We Have all the Resources we Need to Live a Meaningful and Fulfilling Life
What’s the first thing that comes to mind when you hear “Hygge”? One option is the simple question “What’s that and how the heck do you pronounce it?!” The other option would be some mental image of cozy blankets, aroma-candles, sweet treats and warm mugs of coffee. Hygge is the Danish concept of coziness and…
The Simple System I Use to Read More – Proven with 180 Articles per Week
I read more than 180 articles. Every. Single. Week. And I don’r feel overwhelmed in the slightest. I deal with all this information through a simple system that I’ll share with you today.
![30 of the Best Marketing Blogs You Should Follow – from Beginner to Advanced [2025 Detailed List]](https://valchanova.me/wp-content/uploads/2019/07/cropped-reading-marketing-blogs-1.jpg)
30 of the Best Marketing Blogs You Should Follow – from Beginner to Advanced [2025 Detailed List]
I consume A LOT of marketing content. On a weekly basis, I’d go through more than 180 articles and blog posts from all over the web. Today, I’ll share with you my Top 30 list of great marketing blogs. Here they are…
Mary Meeker’s 2019 Internet Trends and What They Mean for Marketers
It’s that time of the year again – time to dive deep into stats from Mary Meeker’s Internet Trends report. Internet user growth is slowing down, people are more aware about the time they spend online and privacy concerns are still high. What does that mean for marketers? Read on to find out!
David Armano on Brand Purpose: Find a Tension That Aligns With the DNA of Your Organization
I spoke with David Armano, Global Strategy Director at Edelman, at the recent DigitalK Conference. We talked about brand purpose – why it’s important and how marketers can develop it for their organization. Here’s what he said in our interview.