Training and Workshops
When your team is ready to learn, just give me a call
Some of the topics we can cover:
Digital Strategy and Brand Building
Customer research
Target persona creation
Customer journey mapping
Brand positioning
Brand voice and tone
Content Strategy
and Execution
Content planning
Content topic research
Optimizing distribution and repurposing
Creating macro content
Content production processes
Messaging and Copywriting
Copywriting research
Brand message frameworks
Website copy creation
Email copywriting and funnel design
Copy editing and validation
This was one of the most interactive and useful workshops I’ve participated in – and it also brought more clarity and focus to our brand. In just a few sessions, we had a better understanding of our value proposition, our target personas, and the brand personality that we needed to create. The process was all customized to our needs and it raised some great discussion points that made us really think.
— HEINZ GRÜNWALD, GROWTH MARKETER, EX-KAYAK
Custom trainings
We can set up a specific training that goes through the topics your team cares about. Examples and samples can be taken out of your industry.
This is a perfect option if you want to get your team up to speed and on the same page or if you’re organizing an industry event.
We wanted to create an educational program tailored to the specific needs of independent artists. Vassy presented relevant examples and specific practical advice that participants could implement straight away. She also made herself available for additional questions in-between training sessions which made the experience fully interactive.
— Kalina Wagenstein, General Manager at Art Office Foundation
Team workshops
You want not just to learn, but to get your hands dirty and have fun while at it. I’ll create a customized interactive experience for your audience! The exercises can be done live or come in a virtual collaborative workspace.
During the workshop, I will be serving as a moderator to direct the discussion and facilitate the process. In the end, you’ll leave with a sense of accomplishment and a concrete deliverable that will help your marketing day-to-day.
Our main issue was the lack of a consistent brand vision. This made it difficult to decide what content to publish and what tone it should have. Now, our marketing team is more self-sufficient and our brand’s online activity is stronger. This leads to a substantial increase in brand awareness and a strong community around HackSoft.
— ANTONIA YORDANOVA, MARKETING MANAGER AT HACKSOFT
Your training journey starts with a simple step
Let’s discuss your team’s learning needs and find the best training for you!
Choose the format that works for you
From done-for-you projects to a mix of education and consulting that builds your team’s skills, there are various ways in which we can work together.
Hands-on Projects
Let’s fast-track your marketing! I will conduct key initiatives like research, planning, and copywriting and bring you ready-to-use assets and step-by-step plans for future initiatives.
Training and Workshops
Build know-how and expertise that takes years to develop straight to your team. Through workshops or ongoing sessions, I can help you develop key skills and build confidence quickly.
1:1 Calls and Coaching
Book time for you! Ongoing or one-off – there are flexible formats to help you build knowledge, get practical solutions to complex questions, and actionable advice.