Training & Workshops
Teach your team to nail what you stand for and carry it through content.
Workshops and custom training in positioning, messaging, content strategy, and AI-powered content operations. Taught by the person who does this work for a living, with examples from your industry. Your team learns the method, applies it, and owns it after we’re done.
A 30-minute conversation about your team’s gap. No pitch.
This is for teams who want to own the skill, not hand it off.
Most teams come to me at a recognizable moment. One of these probably sounds familiar:
- You’ve got the talent, but no shared method, so everyone does positioning and content their own way.
- You keep outsourcing the thinking, and the knowledge walks out the door with the agency.
- You expanded your focus, repositioned (or you’re about to), and you need the whole team telling the same story.
- You turned on AI tools and the output is fast but off-brand, and nobody’s sure how to govern it.
- You want your team to stop doing random acts of content and start working from a strategy they actually understand.
Probably not the right fit if
What you really want is to hand the work off and stop thinking about it. That’s a fair choice, and the done-for-you route fits it better (see my hands-on work page). Training is for teams who want to do this themselves, and do it well. It asks your people to be in the room and willing to practice.
What we can cover
Three areas I teach in. Take one, or combine them.
Focus 1 · Positioning & Messaging
Get the messaging right, and teach the team to keep it that way.
- A clear positioning framework: who you’re really for, what you’re a credible alternative to, and why it matters.
- How to mine your customers’ own language (jobs-to-be-done, message mining), so the words are grounded in what buyers actually say.
- How to build a messaging framework, pillars and boilerplate, that the whole org can pick up and use.
What they’ll be able to do: arrive at positioning they can defend, and hold the message steady as the company grows and shifts.
Focus 2 · Content Strategy
Create content true to you and fitting the right audience.
- Building a content engine aligned with your positioning: the topic categories and the angles only you can own, so your content genuinely puts your messaging in front of the audiences that matter.
- A practical plan for reaching the right people: choosing the channels to focus on, repeatable content formats and rubrics, and the signature content types that become recognizably yours.
- How to plan and prioritize, so the team stops doing random acts of content and starts building something that compounds.
What they’ll be able to do: run a content plan that keeps building, instead of resetting every quarter.
Focus 3 · Marketing Ops & AI
Tighten the process first, then put AI on top of it.
- How to look at your current content process and find what’s quietly slowing it down: the duplicated effort, the bottlenecks, the steps that don’t earn their place.
- How to put a governed AI system on top of that cleaner process: vetted “skills” with your quality standards baked in, plus shared knowledge blocks (your brand, audiences, pillars, and voice) for the AI to work from.
- How to keep judgment, taste, and accountability human while AI handles the volume.
What they’ll be able to do: run a leaner content operation, and produce on-brand material fast with a process that keeps it sounding like you.
How we’ll work
Two ways to run it. Same method, different depth.
Custom trainings
Structured sessions on the topics your team cares about, paced and sequenced to fit how your team already works. I bring the method and the frameworks; we go as deep as your goals call for, across one focus or several. You decide who’s in the room and what we prioritize, and everyone leaves working from the same playbook.
Best when: you want the skill to stick because the people who’ll use it built the first version themselves.
Team workshops
Interactive working sessions where the team gets its hands dirty and leaves with a concrete first version they’ve built themselves: a draft positioning, a content plan, a redesigned process, a first AI workflow. I facilitate and direct; your team does the thinking and walks out with something usable from day one.
Best when: you want the skill to stick because the people who’ll use it built the first version themselves.
Built around your real work
Either format runs live or remote, in person or in a shared virtual workspace. I build the sessions around your own offer and live projects, so the examples and exercises come from your world rather than generic case studies. In workshops, your team applies the method to real work between sessions and brings the results back to work on together.
Group size and length
Hands-on workshops run best with three to seven people, while custom training can take a larger class. I’ve taught groups of every size, from small in-house teams to a multi-national telecom’s 15-person marketing department. We set the number of sessions and the timing together on the call, based on your needs.
Does this sound like the right fit? Then let’s jump on a call and discuss specifics, so I can tell you honestly whether training is the right route, and which format would fit.
Training is my passion – and according to others, it shows:
★★★★★
“Now, our marketing team is more self-sufficient and our brand’s online activity is stronger. This leads to a substantial increase in brand awareness and a strong community.”
Antonia Yordanova
Marketing Manager, HackSoft
★★★★★
“One of the most interactive and useful workshops I’ve participated in. It brought more clarity and focus to our brand, and made us really think.”
Heinz Grünwald
Growth Marketer, ex-Kayak
★★★★★
“We wanted to create a training tailored to the specific needs of independent artists. Vassy presented relevant examples and specific practical advice that participants could implement straight away, and made the experience fully interactive.”
Kalina Wagenstein
General Manager, Art Office Foundation
★★★★★
“Vassy’s workshop left our team with a method we could actually keep running. A year and a half later, we’re still using the content system we built together. The skills stayed with us, which was exactly the point.”
Theodora Ivanova-Valeva
Director, Impact Drive Foundation
Pricing
From
€2,000
An honest starting point, so you can see whether we’re in the same range before we talk.
Training and workshops are highly customizable. The final price depends on the format, the number of sessions, and your team’s size. Let’s schedule a call to discuss your needs, and I’ll tell you honestly whether training is the right route, and which format would fit.
Questions you might have
How is this different from doing the work with you?
In a done-with-you sprint, I drive and we produce a finished, production-ready deliverable together, like a complete positioning or content plan (that’s on the Hands-On Work page). In training, the goal is your team’s skill: I teach the method, they apply it, and they leave with a first version they built themselves. If you want the finished deliverable more than the skill-building, the sprint is the better route.
Do you do trainings live or remote?
Either. The exercises are built to work in person or in a shared virtual workspace, so distributed teams lose nothing.
Who should be in the room, and how many?
The people who’ll actually use the method afterwards, and a key decision maker to lock anything important during workshops. Hands-on workshops work best with a small group, usually three to seven; custom training can run for a larger class.
Do you run our content or finalize the deliverables for us afterwards?
No. Training is about your team owning the work. If you’d rather it was done for you or with you, that’s the Hands-On Work route.
We’d rather learn at our own pace.
Then start with the Strategic Content & Messaging course, which is self-paced. Training is the live, tailored-to-your-team version, with custom examples and direct feedback.
What topics can you cover?
Positioning and messaging, content strategy, and content operations and AI, on their own or combined, and shaped around what your team needs to be able to do. I can also do broader marketing strategy and customer development topics, if you need a broader topic.
Tell me where your team’s stuck.
A first call is 30 minutes, no pitch. Tell me what your team needs to be able to do, and I’ll tell you honestly whether training is the right route, and which format would fit.