No matter what organizers plan for, conferences have a way of coming up with a common topic all on their own. DigitalK is a conference on the future of business. But based on the talks this year, I can say it’s a conference focused on customer knowledge, customer experience, and how tech can be an […]
So You Want a Career in Marketing?
“What does a PR person actually do,” I asked. Without knowing it at the time, this was the first step of my career in marketing. The idea came to me largely by chance and my personal career development was as haphazard as a ball’s journey in a pinball machine. It’s crazy to think that 11 […]
Professional Development Planning – a Guide Based on Experience
I woke up and immediately felt a profound sense of confusion. It was the first day that I was unemployed. It felt weird even thinking about that word in relation to myself. I started working full-time when I was in my first year of university and had spent precisely 10 years with no employment gap. […]
Looking forward, with excitement and fear
I thought my interview with Igor Beuker will be about innovation, disruption, and ways your business can make it in the ever-changing digital economy. I was caught completely by surprise. I didn’t expect the lines you’ll read below – a long, open, and really honest explanation about the feelings current trends spark. Since this didn’t […]
Igor Beuker on disruptive trends: Advertising may win quarters, innovation wins decades
It’s the end of the line. You either adapt or you die. You’ve got to keep up with the trends or you will be swept away by the storm of disruption. Talking to Igor Beuker will make you feel a profound sense of urgency as a marketer or a business owner. The speaker, serial entrepreneur […]