What I Do
Through a mix of hands-on work and structured knowledge sharing, I help business owners, founders, and marketers become better digital professionals, build stellar brands, and accelerate growth. I can work with you to craft a cohesive marketing strategy and develop the team’s know-how to execute and improve on it long-term.
Content Marketing
Develop a content marketing plan that builds relationships with your target audience in the channels they use and on topics they value. This includes:
Content Strategy: identifying key audiences and strategic goals to design content marketing initiatives that drive results.
Content Planning: finding the topics your audience cares about and addressing them in the right channels and formats.
Macro Content: building ambitious content initiatives that leave a long-lasting impression and build trust.
Conversion Copywriting
I’ll help you craft your value proposition, pinpoint your differentiators, and find the right words to attract, retain, and monetize attention. This includes:
Positioning: specifying the value you bring, the target market you compete in, and the unique elements of your offer.
Messaging: crafting the right words that express your value proposition and key differentiators.
Copywriting: bringing your messaging to life across landing pages, email flows, sales decks, and more.
Work With Me
From done-for-you projects to a mix of education and consulting that builds your team’s skills, there are various ways in which we can work together.
Hands-on Execution
Let’s fast-track your marketing! I will conduct key initiatives like research, planning, and copywriting and bring you ready-to-use assets and step-by-step plans for future initiatives.
Training and Workshops
Build know-how and expertise that takes years to develop straight to your team. Through workshops or ongoing sessions, I can help you develop key skills and build confidence quickly.
1:1 Calls and Coaching
Book time for you! Ongoing or one-off – there are flexible formats to help you build knowledge, find practical solutions to complex questions, and get actionable advice.
Learn With Me
I have a passion for sharing what I know and paying it forward. You’ll find many free resources on my site, and you can extend your learning with my in-depth content and messaging course that already has more than 100 members.
Vassy’s information was paced out well, as well as something I could actually use, not simply “buzzwords” that one could find on a blog. She gave us insights, actionable goals, and was engaging.
Participant in My content planning workshop
I Love Sharing Tried and Tested
Marketing Advice
My blog is the place where I share actionable advice and in-depth tactics that can help you build up your knowledge and add new skills to your marketing stack. My content is as detailed and specific as possible, including templates and samples you can put to practice right off.
