As a science geek, I’ve always been interested in the research part of marketing. This is why I was immediately drawn to Ana Reyes-Menendez in the lineup of the upcoming Innovation Explorer conference. She started her career in communications some 10 years ago and then went into the world of science to search for marketing […]
Dan Ramsden: Designing User Experiences Requires a Balance of Humility, Curiosity, and Confidence
Dan Ramsden is the Creative Director for User experience architecture at the BBC. He designs experiences for a living. He’s quick to note, though, that everyone does that. Dan leads a team of information architects who are committed to making the BBC’s tools, content and experiences more meaningful and connected. This sounds like a hard […]
Top 10 Digital Marketing Reports You Shouldn’t Miss in 2019
I’m a sucker for good reports. I have been carefully collecting those like a botanist gathering new specimens in her herbarium. But the difference is that dried plants stay the same, while interesting statistics have a way of living a life of their own. They are changing over time and they can not only point […]
The Best Books for Marketers: 20+ Reads for Each Stage of Your Career
At the end of the first course lecture, a hand goes up. “Could you recommend us any books to read?” A variation of this happens in each course I teach. I often tell my content marketing students that the best way to create content is to listen to your users’ questions. I decided to practice […]
My Top 10 Lessons From SaaStock 2018
It’s Sunday and I’m finally ready to look back on the great adventure that was SaaStock – three days of learning from the best minds in the SaaS (software-as-a-service) industry. I’m ready to share with you some of the sessions and insights that left the strongest impression on me. Exhausting, but inspiring The best decision we […]