A serious question for marketers, founders, and business owners who are still not growing their business at the right speed:
What is stopping you from building a brand you’ll be proud of?
You tried it all. You read the basics, you listened to the experts. You even paid for access to that super-exclusive marketing community with all the shiny new growth hacks no mere mortal is aware of yet. And you still don’t feel even a step closer to understanding what marketing success looks like – or how to get there.
You could throw in the towel and hire an agency – but this requires you to cede control and trust an opaque process that works by demonstrating quick short-term impact with little regard for the big picture of your business.
Or you can work with an independent consultant like me, who can fast-track your brand messaging and content strategy and then provide tactical support as your team executes the plan, leveling up in the meantime.
How I Work
I aim to be indispensable from the start and fully dispensable in the long run.
I carefully choose and really enjoy the projects I work on. But you shouldn’t have to pay for expert services a moment longer than needed. Through my mix of hands-on work and ongoing client training, I’ll help you build up your company’s internal marketing capability so that you can continue optimizing and improving after we part ways.
This mix of strategy setup, execution, and training allows you to fast-track your marketing but stay autonomous and on track for long-term success.
Choose the format that works for you
From done-for-you projects to a mix of education and consulting that builds your team’s skills, there are various ways in which we can work together.
Hands-on Projects
Let’s fast-track your marketing! I will conduct key initiatives like research, planning, and copywriting and bring you ready-to-use assets and step-by-step plans for future initiatives.
Training and Workshops
Build know-how and expertise that takes years to develop straight to your team. Through workshops or ongoing sessions, I can help you develop key skills and build confidence quickly.
1:1 Calls and Coaching
Book time for you! Ongoing or one-off – there are flexible formats to help you build knowledge, get practical solutions to complex questions, and actionable advice.
I’m happy to chat!
If you want to know more about what I do, have some questions about my articles or just want to say Hi.
Am I your missing piece?
If you’re looking to join forces with an independent consultant, I’d be happy to hear more about your project.
Hands-on Projects
Content Marketing Strategy and Planning
Writing content for content’s sake means you’re wasting time and effort with nothing to show for it. I can help you develop a content marketing plan that builds relationships with your target audience in the channels they use on topics they value. I’ll propose a strategy across different topics, formats, and channels based not only on experience but hard data.
How it works?
Research
The first step in any project I work on is in-depth research of the target audience, industry trends, and the competitive landscape. I will do my own research and collaborate with your team to extract in-house knowledge and your brand vision.
Strategy and Plan
Armed with the right research insights, I roll up my sleeves to work on the deliverables we need – be it a brand messaging framework, a content topic backlog, or specific copy for your landing pages, emails, and key customer touchpoints. I’ll also arm you with systems and processes for long-term implementation.
Implementation Support
All my work is designed to give your team a robust foundation. As you gradually implement the ideas we developed, I will ensure you know how to analyze results, optimize performance, and plan ahead – even without my support. I aim to leave my clients independent and confident.
What you get?
- A strategic plan identifying key audiences and strategic goals to design content marketing initiatives that drive results.
- A topic research backlog outlining key opportunities you can cover, based on both the interests of your audiences and the key marketing and messaging goals your brand has.
- A content playbook bringing together key topic themes, channels, and formats your audience craves and providing a list of specific content ideas you can start using right away.
- Macro content ideas that can help you stand out with ambitious content initiatives designed to attract attention and build trust in your audience.
- Proven frameworks, processes, and tools transforming your content development into a structured and focused system for repeatable and scalable content success.
“We manage several interlinked brands, but that didn’t fully translate into subscriber communication. Vassy managed to tie it all together in a seamless experience that introduced us to new subscribers the right way and front-loaded the relationship with added value to keep them engaged in the long run. Her work also made it easier for us to identify new business opportunities based on subscriber behavior – data we didn’t know how to access before.“
— Afdhel Aziz and Bobby Jones, FOUNDERs OF Conspiracy of Love
“Visible results to the bottom line. This is what Vassy has delivered helping us on our mission to inspire more people to take up new skills and to keep our 350,000 existing users motivated and engaged. We’ve worked on both with Vassy, ranging from new acquisition activities, landing page optimization, and overall campaigns for onboarding and retention.“
— Ivan Tsukev, FOUNDER OF Aula
Brand Messaging and Conversion Copywriting
Do you know what you need to say and how to say it right? We’ll start from the start, focusing on your positioning and strategic brand messaging. This will arm you with streamlined texts you trust that can be reused in any and all cases. We’ll bring your messaging to life across landing pages, email flows, sales decks… – all assets you need to attract, retain, and monetize attention.
How it works?
Research
I will get to know your target audience, market, and competitors. I usually use a variety of research tactics, like customer and team interviews, message mining, and competitor auditing, to understand the specifics of your niche and position you in a winning spot.
Messaging Framework
Based on the research and voice-of-customer data I’ve gathered, I will work on strategic messaging design that represents your unique value attributes in a way that will resonate with your ideal customers. The messaging framework contains set copy variations you can put to work in different conversion copywriting scenarios.
Copywriting Assets
Working off the structured messaging framework, I will transform your existing copy to drive key customer actions. It can mean just a refresh of a homepage or a complete overhaul of your onboarding and retention email flows – the assets will be specific to your niche and customer journey.
What you get?
- Positioning insights highlighting your unique differentiators that customers value and competitors don’t focus on.
- Voice-of-customer data summarizing what your target audience talks about, and the exact words and phrases they use.
- A brand messaging framework containing your streamlined brand introduction and phrasing variations for your unique value attributes.
- Copywriting assets that will quickly bring your new messaging to life across your organization and in front of your target audience.
- Data-backed confidence that you’re saying the right things in a way that resonates with your ideal customers.
“We knew our product was solving an existing customer need, but we didn’t know how to communicate that effectively. Vassy took us through a process of robust research that uncovered the deeper customer motivations and decision criteria. This gave us insights into how to develop the product further and how to market it in an impactful way. We now feel we understand our target users better and are more confident in developing our offering.”
— RAJEEV BECTOR, FOUNDER OF OK ROGER
“When launching a complex product like ours it’s challenging to arrive at a clear messaging that works. Vassy’s approach was based not just on copywriting best practices, but on robust preliminary research. It helped us learn more about our customers, identify the right target audience and its needs. It also gave us confidence that the proposed copy will resonate with prospects.“
— Vijay Chakilam, FOUNDER OF Kooper AI
I’m happy to chat!
If you want to know more about what I do, have some questions about my articles or just want to say Hi.
Am I your missing piece?
If you’re looking to join forces with an independent consultant, I’d be happy to hear more about your project.
Training and Workshops
When your team is ready to learn, just give me a call
Want a proven process that brings results?
Strategy Sprints combine a mix of live sessions, research work, and practical templates and tools. They provide you with a tailored strategy and clear steps to execute against it.
1:1 Calls and Coaching
When you need an outside perspective or an experienced point of view
Want to learn at your own pace?
I collected the go-to frameworks, templates, and tools that help me daily. And I introduced them all in my online video course. You get 20+ hours of video lessons, live sessions, office hours and more.