I can help your brand get to know your audience better, optimize customer journeys, and flesh out a content marketing strategy.
Core Expertise
I have more than 12 years of experience in marketing and communications. During this time, I have executed or participated in activities in almost any part of the digital marketing realm.
This gives me a broad basis that I can work off, and foundational skills that help me communicate with other digital professionals (developers, designers, UX or SEO specialists) in a common language.
Key Services
Customer Development
Understand your current and future customers better. I use a mix of qualitative and quantitative analysis, including statistical analysis, surveys, review mining, and customer interviews. The end goal is to bring you actionable insights about your audience and develop data-driven buyer personas.
Content Marketing Strategy
Building your strategy across different topics, formats, and channels. To arrive at the final plan, I audit your existing content, the content of your key competitors, and I research the topics your audience cares about. Can include adding specific planning and editorial calendar building, as well as regular review and alignment with your team.
Funnel Optimization
We start with a detailed funnel review to pinpoint drop-off points in the customer journey. This includes copy review and heuristic usability analysis of your site. We form hypotheses and develop experiments for conversion rate optimization. Nothing is off the table – from landing page design to complex checkout flow updates.
I’m happy to chat!
If you want to know more about what I do, have some questions about my articles or just want to say Hi.
Am I your missing piece?
If you’re looking to join forces with an independent consultant, I’d be happy to hear more about your project.