A serious question for marketers, founders, and business owners
who are still not growing their business at the right speed:
What is stopping you from building a brand you’ll be proud of?
You tried it all. You read the basics, you listened to the experts. You even paid for access to that super-exclusive marketing community with all the shiny new growth hacks apparently no mere mortal is aware of yet. And you still don’t feel even a step closer to understanding what marketing success looks like – or how to get there.
You could throw in the towel and hire an agency – but this requires you to cede control and trust an opaque process that works by demonstrating quick short-term impact with little regard for the big picture of your business.
I’m happy to chat!
If you want to know more about what I do, have some questions about my articles or just want to say Hi.
Am I your missing piece?
If you’re looking to join forces with an independent consultant, I’d be happy to hear more about your project.
I aim to be indispensable from the start and fully dispensable in the long run.
I carefully choose and really enjoy the projects I work on. But you shouldn’t have to pay for expert services a moment longer than you need them. Through my mix of hands-on work and ongoing client training, I’ll help you build up your company’s internal marketing capability so that you can continue optimizing and improving after we part ways.
- Each recommendation or suggestion comes backed by a description of my exact thought process and considerations;
- Every deliverable is accompanied by the underlying research, discarded backup options, as well as the step-by-step process I followed;
- All recurring optimization work is laid out in checklists, scorecards, and templates you can always follow in the future;
- Sync calls are designed to give you not just a bland status update but also actionable marketing advice and in-depth learnings.
This mix of strategy setup, execution, and training allows you to fast-track your marketing but stay autonomous and on track for long-term success.
We’ll be the perfect fit if:
- You already have someone on the team working on marketing tasks and you plan to expand in-house marketing in the future.
- You’re looking not just for an extra pair of hands but a strategic partner who won’t hold off on feedback and ideas.
- You want to build something that lasts and know that this can happen through a well-thought-out strategy, not with quick hacks.
- You have a clear vision of your brand, business, or product — an external expert is always more valuable when there are set goals.
- You and your team are curious to learn and ready to execute together with me.
I’m happy to chat!
If you want to know more about what I do, have some questions about my articles or just want to say Hi.
Am I your missing piece?
If you’re looking to join forces with an independent consultant, I’d be happy to hear more about your project.
This is what I do
Research and Digital Strategy
Set the right direction by understanding your target audience better and charting your way to growth. My research approach is a mix of qualitative and quantitative analysis that is designed to bring insights and propel your marketing decision-making with a clear set of data. Based on that, we will set a robust strategy that will drive all future actions.
- customer development
- persona creation
- competitor analysis
- marketing audit and recommendations
Funnel Building
You have a clear view of the messages in all your digital channels but your audience probably does not. A seamless experience across all points of contact keeps visitors engaged, leads active, and customers happy. So let’s build a flow… that really flows! I’ll create your optimal funnel based on existing user data and additional research. And I’ll be there to validate, test, and optimize it, too.
- customer journey creation
- funnel building
- email marketing automation
- remarketing planning
Content Marketing Planning
Writing content for content’s sake means you’re wasting time and effort with nothing to show for it. I can help you develop a content marketing plan that builds relationships with your target audience in the channels they use on topics they value. I’ll propose a strategy across different topics, formats, and channels based not only on experience but hard data.
- content blueprint development
- competitor content analysis
- own content audit
- topic research
- messaging and topic clusters
Conversion Copywriting
Is your copy doing all the heavy lifting it’s capable of? I can create texts that bring your prospects from point A to point Buyer. Copywriting is not just about stringing words together – I use a structured approach that includes researching your audience and auditing your competitors. Once it’s written, we will make sure your new copy works through data-backed validation.
- message mining
- competitor audit
- general messaging and positioning outline
- landing page and website copy
- email and ad copy
Conversion Rate Optimization
If you have more than 6 months of visitor data, you’re sitting on a treasure trove of insights that are waiting to be uncovered. I’ll conduct a detailed review to pinpoint drop-off points in the visitor journey and optimization opportunities. Nothing is off the table – from landing page design to complex checkout flow updates.
- mapping out visitor flows
- visitor data and heatmap analysis
- heuristic usability analysis
- experimentation process setup
- advertising experimentation
Choose the Format that Works for You
Get an extension of your marketing team
- I will work hand in hand with your team to bring the strategies we set together to life. I’ll help you speed up and learn more.
Fast-track your projects with expert guidance
- One-off or long-term sessions – it’s your choice. I’ll be with you every step of the way, from setting up the strategy to the nitty-gritty details of project execution.
Extend your team’s knowledge and bring everyone up to speed
- Be it a 2-hour presentation or a 3-day workshop, we can find a format that fits your team’s needs. Can be used for knowledge building or practical exercises.
I’m happy to chat!
If you want to know more about what I do, have some questions about my articles or just want to say Hi.
Am I your missing piece?
If you’re looking to join forces with an independent consultant, I’d be happy to hear more about your project.
Why you can trust me
You came here propelled by a specific need. But there are so many other digital pros and marketing consultants out there. So why trust this one?
From full-scale rebranding to daily Facebook posts — I’ve done it all
When I was part of in-house teams, I was either the first marketing hire or one of the most senior team members. This allowed me to gain experience in most digital marketing verticals. It gave me a broad basis that I can work off, and foundational skills that help me find a common language with other digital professionals (developers, designers, UX, or SEO specialists).
Here is a graphic representation of the marketing expertise I’ve developed over the years:
I have a dedicated annual learning budget. And I’ll bring all the latest best practices to your project
I graduated way back when Facebook was getting big and Twitter was just founded. I got the proper communication theory which still gives me the right foundation for making marketing calls. And I think the most exciting thing about marketing is that it’s always evolving. So I evolve with it. I learn on a daily basis and like to work on new certifications (and, more importantly, put these new ideas to practice).
I’ve trained more than 5000 professionals and know how to simplify marketing knowledge
My first love is marketing execution but teaching what I know comes a close second. I’ve run extensive trainings in content marketing and marketing strategy, done workshops for teams and event quests. And my blog has always been driven by the will to present marketing concepts in a structured way — seems like 12,000 readers a year appreciate the effort. I try to bring that same spark for sharing knowledge in the work with my clients. So this will be more than a marketing execution project. It’ll be a custom training in disguise.