Personal Branding Blueprint
Become the expert people actually see, trust, and turn to.
A structured, four-week process to get clear on what you stand for and build a content system you can keep up, so the right people see your expertise, even if self-promotion makes you squirm.
★★★★★ 120 people enrolled · average rating 4.68 / 5.00
A four-week, hands-on process to get seen for the expert you already are.
Short, practical video lessons you can act on right away
Weekly assignments that move your brand forward
Worksheets and templates for every step
Guidance and real answers when you get stuck
On-demand, so you go at your own pace
Branding shouldn’t feel this hard, or this uncomfortable.
If the thought of posting about yourself makes you a little queasy, you’re in good company. Most genuinely good experts hate the idea of self-promotion. It feels braggy. It feels like pretending. So you post in fits and starts, go quiet for a month, and wonder why nobody’s noticing the work you’re proud of.
Here’s the reframe that helped me: sharing what you know is closer to a public service than an infomercial. The expertise you keep to yourself can’t help anyone. What changed it for me was structure: knowing what I stand for, who I’m talking to, and what to make for them. Showing up stopped being a daily struggle.
That’s what this course gives you. A clear plan and a repeatable process, so building your brand feels less like shouting and more like generously sharing your insights.
“She gave me strategies to approach some of the limiting beliefs I have around posting online and position myself as an authority. I feel a lot more confident.”
Natasha Mina
Performance Marketing Lead
The part most personal branding advice skips.
Almost every piece of personal branding advice is some version of “post more, show up more, share more.” But a content engine running flat-out toward nowhere in particular is just a faster way to stay invisible.
It doesn’t matter how fast you’re going if you’re heading in the wrong direction. Before you make a single post, you need to know what you stand for and who it’s for. So this course does the strategy and brand work first, then builds your content plan on top of it.
Steps 1–2
Build the base
Your positioning and brand foundation: what you stand for, who it’s for, and your distinct point of view.
Steps 3–4
Carry it through content
Your content plan and production system, so everything you make points the same direction.
Most courses teach one half of that. This one teaches both, in the order that actually works.
Who’s this for?
This is for anyone who wants to be seen and recognised for the expert they already are, and to turn that recognition into the right opportunities, whether that’s clients, a new role, partners, or a business of your own.
Business owners, entrepreneurs & founders
- Build a founder-led brand that promotes your business
- Earn trust and attract the right customers
- Grow your influence and network
Consultants, freelancers & experts
- Become visible to the people who hire and refer people like you
- Show your expertise clearly
- Stay top of mind when the right opportunity comes up
Creators, authors & educators
- Grow an audience that actually cares
- Deepen relationships with the people who follow you
- Turn attention into something real
A note on fit: This course is for people who want to build their brand themselves, with a clear method to follow. If you’re hoping someone will run your content for you, or you want a set of viral hacks rather than a foundation, this probably isn’t the right fit.
Here’s what you’ll walk away with:
- Stand out in your field: a clear position as one of the names people think of in your niche
- Reach the right people: use content to connect with the audience that matters, not just any audience
- Know what to make next: plan and prioritise content ideas that actually move you toward your goals
- Turn attention into opportunities: clients, roles, partnerships, or whatever “forward” looks like for you
- Show your value plainly: make what you offer obvious, in a way that still sounds like you
- Stay visible, even when you’re busy: a reliable system so showing up doesn’t depend on motivation
- Make content creation easier: save time and energy with a process you can sustain
I’ve helped them get a clear plan and start showing up.
★★★★★
“Vassy gave me plenty of ideas and practical tips for content creation to build up my personal brand. I have a better grasp of what I need to do next!“
Simo Timelius
Freelance Data and Analytics Engineer
★★★★★
“Some of the most useful advice I’ve had on the processes behind LinkedIn content and personal branding.”
Michelle Teo
Founder of “Demand Conversion” B2B agency
★★★★★
“I took away actionable tips, tool suggestions, and insightful lessons from Vassy’s own experience. This will definitively help me build my brand.“
Veronique Ziliotto
Chief Product Officer
Curriculum
The four steps
Take one a week, or move faster through the on-demand lessons. You keep lifetime access, so you can come back any time you need a refresher.
Step 1
Setting the Scene
Map the path to a brand that’s worth building.
- Define your purpose: align your brand with your actual goals, so it works for you
- Set clear goals: decide what “success” looks like, so you know where you’re headed
- Choose your audience: find and prioritize the people you most want to reach
Step 2
Building the Base
Lay the foundation for a brand that feels like you.
- Define your positioning: clarify your value through practical, guided exercises
- Write a profile that lands: a short, memorable headline and a backstory people connect with
- Set your presence: a consistent tone of voice and an online identity that fits
Step 3
Prepping the Plan
Give your content focus and reach.
- Pick your platforms: focus where it counts, without spreading yourself thin
- Find your angles: a system of topics and points of view that attract the right people
- Add variety: simple techniques so you never run out of ideas that serve you
Step 4
Mastering the Magic
Produce content without the dread.
- Write so people read: readability, hooks, and the techniques that hold attention
- Set up your process: the tools and routines that make creating content lighter
- Learn what’s working: read your results and adjust, so each month beats the last
Hey! I’m Vassy, your trainer
I built my own brand the same way I’ll teach you to build yours.
I have over 13,000 engaged newsletter subscribers and over 21,000 followers on LinkedIn. It’s a focused audience in a specific niche: people who read, reply, and become clients. That’s the whole point of this method. A focused, engaged audience beats a big one every time.
Over 20 years of consistent publishing, my blog has been read by around a million people.
I’m a digital strategist, speaker, and marketing trainer. I’ve spent years learning from the best in branding and content, people like Katelyn Bourgoin, Amanda Natividad, and Dickie Bush, and years testing what actually works on my own brand and my clients’.
This course is that tested method, distilled into steps you can follow.
Get the course
Full Course
€199
Lifetime access to the video course
25 bite-sized video lessons to follow at your convenience
Step-by-step exercises to build your positioning
Content planning tools to fast-track your work
Worksheets for prioritizing topics, formats, and channels
Copywriting templates for content and key brand assets
100% money back guarantee
Course + Pro Feedback
€499
Get personal input on your work
Everything in the Full Course tier
Accountability checks over email through your first four weeks
Video profile review of your main social media profile
100% money back guarantee
Want it done with you?
If you’d rather have someone guide you through building your brand step by step, the Personal Brand Sprint is a structured, roughly two-month engagement with one-to-one support, built around your situation.
30-day money-back guarantee
Take the course, try it on your own brand, and see if it fits. If it doesn’t, ask for a refund within 30 days and you’ll get it. No questions asked.
Got questions? Here are the answers
Is it possible to invoice this course?
Yes, of course. You can get a receipt or a company invoice through the payment processor I use, Lemon Squeezy, owned by Stripe. If you want the course to feature your company tax ID, add it at checkout below the billing details:
When you receive the payment confirmation email, click the “Generate Invoice” button in it, and you’ll be taken to a page that allows you to add company name, billing address and any other details you need on your document.
I don’t have an audience and I’m not big on social media. Will this be too advanced?
Not at all. You don’t need to already be building a brand to get value here. Starting with a clear, structured approach actually gets you results faster, because you’re following proven steps instead of guessing.
I’m not a freelancer or business owner. Is this for me?
Yes. A strong personal brand opens a lot of doors. Plenty of people use it to win clients, but others use it to find new career opportunities or grow their network. You don’t have to be selling anything to benefit.
I already create content. What will I gain?
A clear direction. I made content for years before I got strategic about my brand. It worked before, somewhat, but adding structure and a defined position made it work better and brought real opportunities. You can expect the same, plus the clarity of knowing exactly what makes you stand out.
How long do I have access to the course material?
All course content comes with lifetime access. You can refer back to it whenever you need to. Plus, you can learn at your own pace, as there are no deadlines to complete the course.
How much time do I need to dedicate to the course per week?
This is entirely up to you. Since the main content is available on-demand, you can go as quickly or slowly as you want to. A good rhythm is one lesson a workday plus around two hours a week for the exercises, which gets you through everything in about four weeks.
If you have any other questions, drop me a line at [email protected].
You already know your stuff. Let’s make sure the right people know it too.
Get clear on what you stand for, build a content system you can keep up, and start showing up like the expert you already are.