My Blog

My blog is the place where I share actionable advice and in-depth tactics that can help you build up your knowledge and add new skills to your marketing stack. My content is as detailed and specific as possible, including templates and samples you can put to practice right off.

Popular Topics:

Content Marketing

Brand Messaging

Digital Strategy

Personal Development

Content Marketing
Topic Research: The Tools and Process You Need to Generate Content Ideas
Topic research is the process of finding relevant content topics that will draw your audience’s attention. Here you’ll see the best free topic research tools and the process I follow to uncover great ideas.
Brand Messaging and Copywriting
Message Mining: Don’t Write Great Copy – Steal It!
Message mining is a great tactic that let’s you quickly understand what customers are interested in and how they speak about their problems and potential solutions. It can inform both your focus on specific product attributes and your copy. Here’s how to use it and where to get the information from.
Personal Development
100 Growth Mentoring Sessions Later: Why Do It and How to Do It Right?
July 28 2019 was the day when I finally bit the bullet. Just one click. Just one button: “Request Invite to Become a Mentor” A year and a few days later I registered session 100 on GrowthMentor. It’s been a wild ride – one that I suspect might’ve even helped me more than the people…
Brand Messaging and Copywriting
Defining Your Tone of Voice: Full Step-by-step Guide & Exercise Templates
Tone of voice, brand personality, brand archetypes… No matter what definitions you use, creating a distinct brand character will set you apart and build trust with your audience. Here is everything you need to know about crafting your brand’s tone of voice.
Brand Messaging and Copywriting
Building a StoryBrand: Using the Power of Storytelling in Marketing [Book Notes]
Ever since prehistoric times, humans have gathered around and exchanged stories. And using it for marketing is just sound logic. “Building a StoryBrand” goes beyond the storytelling theory and provides a simple structured approach that anyone can use. Here are my structured book notes with the most important ideas from the boo
Personal Development
How to Balance a Side Project and Full-time Work
Having a side project has many benefits – but it’s also a ton of work to make one work. I’ll share with you 9 pieces of advice on running a side project.
Brand Messaging and Copywriting
Obviously Awesome: a Guide to Successful Positioning [Book Notes]
To me, positioning has always seemed like a theoretical exercise with a place in executive boardrooms but little applicability to real life. Thanks to “Obviously Awesome” by April Dunford I learned the real implications of positioning and the steps to building it right. Read this review for the full picture!
Digital Strategy
The Ultimate Guide: Jobs to be Done Interviews for Customer Development [with Templates]
Jobs to be Done is a customer development framework with great potential. Here you’ll learn the JTBD basics, my step-by-step process (together with templates you can copy) of conducting interviews, and ways you can use the insights throughout your organization.
Personal Development
My Two and a Half Burnouts – and the Lessons Along the Way
It was 3 AM on a pretty spring night and I had just finished work. I didn’t know it then but this was my first burnout. It lasted for about 3 months. And it was exhilarating. But I’m getting ahead of myself. I finally understood what burnouts are not after I had one but after…