It was December 19. One of these liminal points in time when most work projects for the year are done, but Christmas break isn't here yet. This is why we decided to dedicate the day to career …
Different: Building Branding that Resonates [Book Notes]
I have a beef with branding. At least with branding books, branding courses, and branding teaching. All branding advice I've heard so far – even in recommended talks, lessons, or posts …
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Next-Level Marketing: Skills for Success in 2023 – and the Resources to Get You There
In marketing, there’s this sense that we’re in a constant state of flux. New channels sprout left and right every week. Consumers are evolving rapidly. A three-year pandemic, a major war, and a …
Pantone Color of the Year: When Marketing is the New Black
Color is a universal language. We communicate through color, regardless of background, gender, or ethnicity. But does anyone own color? If you’re inclined to say ‘Yes,’ only one entity comes to mind: …
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How to Ask Your Employer to Pay for Your Professional Course?
As kids, we're used to asking for the things we like – writing a letter to Santa is a given. But as time goes by, we lose this ability. I don't think we should – especially when it comes to your …
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Crafting Successful Brand Messaging: a Step-by-Step Guide [with Template]
Here’s a typical scenario. After lengthy discussions, the team finally agrees. The current brand messaging is outdated and inefficient. Something needs to be done. They hire a creative expert that …
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