As a marketing trainer, I often get asked about recommendations on marketing blogs, podcasts, video channels, and content platforms. I decided to share with you the ones that, several years down the line, invariably make the list.
I’ve already covered the books in my “Recommended Reading for Marketers” list. Continuing the written content theme, I’ll give you my 30 favorite blogs for marketers.
I consume A LOT of content. On a weekly basis, I’d go through more than 180 articles and blog posts from all over the web. Most of these are related to marketing, startups, product development, and business strategy.
I keep an open mind and make it a point to look for and purposefully stumble upon new websites and blogs outside my core reading list. Some of these are one-off articles, but there are sites that deliver value on a regular basis. And here they are.
I decided to split the list in several categories for easier reference. So feel free to jump straight to the sections that you’re interested in:
- Growth Marketing and Digital Strategy (6 blogs)
- Content Marketing and Copywriting (9 blogs)
- Conversion Rate Optimization and Measurement (5 blogs)
- Performance Marketing (3 blogs)
- Social Media Marketing (3 blogs)
- Search Engine Optimization (4 blogs)
Growth Marketing and Digital Strategy
He doesn’t write that often, but everything Brian Balfour writes is pure gold. He’s one of the key growth experts worldwide, so if you’re just learning about growth, I highly recommend you go through the archives of this website and eat all that knowledge up! There’s a list of must-read posts in the sidebar to get you started.
Together with Brian Balfour, Andrew Chen is among the most influential growth experts. He used to be part of the Uber team and was very much in charge of user acquisition on both ends of the marketplace – acquiring passengers and drivers. He has a lot of knowledge to share and he does so in huge meaty posts full of value.
The blog of venture capital firm First Round Capital, this is a great place for startup marketers and founders alike. It goes way beyond questions of customer acquisition – hiring talent, managing tough conversations or investing in your personal development. It’s a great resource for marketers who want to know the hot topics in Startupland.
This is the blog of the team behind the content platform of the same name (we’ll talk more about that further down). There are different perspectives here and the most interesting posts have to do with setting up and managing the growth process within a team.
I’ve talked about Jobs to be Done before, so you can get the full explanation on what it is and why I feel the concept is important. This blog is managed by one of the core JTBD practitioners, Alan Klement, and gives you a full rundown on the methodology, its implementation, and new examples.
As seen by the previous suggestion, I’m big on customer research. So it should come as no surprise that Hotjar’s blog is part of this list. The company has created some of the most useful online qualitative research tools – popup surveys, heatmaps, user recordings – and they teach us how to do qualitative research right. There’s tons of helpful lists on survey questions for users, UI principles, and more.
Content Marketing and Copywriting
These are the heavy hitters when it comes to content marketing strategy. The experts here have a lot to say about content planning, execution, and measurement. They cover all aspects of content marketing and will teach you how to look at it from a strategic point of view rather than a “let’s write a blog post now” perspective.
Companies that aggregate lots of data can produce great content – and BuzzSumo does just that. I love their posts since they rely on tons of stats from their platform. The team goes into some heavy analyses to bring marketers insights about the best headlines, content length, and more.
The company founded by copywriting rockstar Joanna Weibe has valuable advice to copywriters. Their posts are long and usually take 20 minutes or more to read. They cover copywriting techniques, case studies, and freelancer advice. The latter really sets them apart and can be very useful for lone wolfs.
This is the blog of the content marketing platform Contently. They connect brands with creative professionals and help manage the content production process. As such, they provide a lot of useful advice on strategy building and content planning.
Orbit Media is a company focused chiefly on content marketing – and their blog covers content in different forms. One of the reasons I love the company is their annual blogger report that I’ve mentioned to you before.
GetUplift is the home of conversion expert Talia Wolf. She shares a lot around conversion optimization both from a technical and copywriting side – it’s a rare combo to see an expert versed in both. I love her webinars on customer research, UI auditing, and copywriting.
The founder of Mailshake and Webprofits, Sujan is a content marketing and growth experts with lots of knowledge to share. His posts will help you get better at content marketing, personal branding – and writing emails!
Ann Handley is *the* content marketing specialist. She was doing content marketing before it was cool and offers a great mix of content focused on the strategic level, as well as lots of posts that go into the nitty-gritty of writing. And, as an expert writer, her content is easy to read and tons of fun.
Yes, this is another agency blog. No, it’s not just a list of posts on why they are awesome. On the contrary – there are some real gems with content writing and planning tactics, as well as illuminating case studies.
Conversion Rate Optimization and Measurement
Unbounce created one of the best landing page builders out there now – and they really know their stuff when it comes to CRO. The blog is chock-full of great advice, brilliant examples and juicy statistics from thousands of customers.
If you need to go deep into Google Tag Manager and Google Analytics, you need to follow Simo’s blog. It’s a treasure trove of in-depth technical guides on implementing even the most complex tracking on your web properties. As a non-coding person, I often feel out of my league when I read these posts – and that’s a nice motivation to improve!
CXL is an organization that harbors a lot of knowledge. They do tons of courses on conversion rate optimization, experiments, and measurement. But even if you don’t sign up to their Institute (and you should!), you can learn a lot from their free content. Their blog has lots of case studies, guides, and statistics for the data-driven marketer.
Avinash Kaushik is a Google evangelist and a measurement power-hitter. You need to dedicate lots of time to each one of his posts – they are looooooong! But you will learn a lot – both practical stuff on data and tracking, as well as professional development advice if data is your thing.
You may know Bounteous by its former name Lunametrics. Early in the Google Tag Manager game, the team came to the rescue of lazy markers like myself with ready tracking recipes. I started following them becuase of it, but I quickly learned there’s more to them than plug-and-play tracking. Their blog is full of actionable advice on Google Analytics, Adobe, and more.
The performance marketing agency shares a lot of the newest stuff when it comes to PPC, with a side focus on analytics and CRO. You’ll learn the newest strategies for Google Ads, Facebook Ads, and some less popular options like Amazon Sponsored Product Ads.
The PPC agency WordStream also has a great blog. The team shares the latest news on paid marketing channels, as well as useful tactics and interesting case studies. If there’s something new in the PPC space, you’ll surely learn about it from WordStream.
As a platform for social ad management, Ad Espresso has tons of insight into the best social PPC tactics. My favorite blog posts of theirs cover large-scale experiments that empirically settle debates about the best visuals, copy length and CTA buttons for different ad goals.
Social Media Marketing
When it comes to social media marketing, this is the resource all SMM specialists go to. They post tons of helpful content across about different social media platforms – from your staple Facebook and LinkedIn to Pinterest, Reddit, or Quora. Most of the content is best suited for novice experts, but you can surely find something at your level, delivered in an actionable format.
Here’s a brand blog done right. Buffer is a social media scheduling tool, but the content isn’t focused on using the software better. It covers a wide range of SMM topics – case studies of successful campaigns, roundups of new tools, statistics, and
Jon is one of the great social media experts out there. I find his content very actionable and detailed. He shares his personal startegies for social media advertising, tracking, and strategy building.
Search Engine Optimization
I’m an SEO noob. I’ve been improving over the last couple of months and Ahrefs’ blog has been instrumental in my development. They share detailed step-by-step guides on everything from site auditing to link building. And most of the times they make a point of offering other (free) solutions than their own tools.
Another SEO tool, SEMrush has been trying to become more than that – they position themselves as a content planning platform, too. So their blog now covers a wider range of topics like podcasting advice or content differentiation. Still, I think their most useful content covers SEO topics.
I found Moz through their Whiteboard Friday videos where the team presents key SEO concepts in
I’ve never seen someone create so much valuable content on a consistent basis as Brian Dean. Most of his content covers SEO, but recently he also started building detailed guides on topics like email marketing and blog writing. Whatever Brian has to say, other marketers should listen.
Start slow, grow as you go
If you’re just starting your marketing journey or you’re expanding your reading, my advice would be to start slow. Check out each of these resources, go through a couple of posts and see what brings the most value. Then add a couple to your regular reading list and if they continue being useful, fold them into your regular reading routine.
Which of these marketing topics are you most passionate about? Which blogs will you check out first? Is there a favorite of yours I left out? Let me know in the comments!
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