My Blog

My blog is the place where I share actionable advice and in-depth tactics that can help you build up your knowledge and add new skills to your marketing stack. My content is as detailed and specific as possible, including templates and samples you can put to practice right off.

Popular Topics:

Content Marketing

Brand Messaging

Digital Strategy

Personal Development

Digital Strategy
9 Marketing Podcasts to Keep Up with Digital Trends [+3 Extras for Content Creators]
I love marketing podcasts. You can be running in the park, doing your Sunday shopping, or cooking up dinner – and still learn a ton from great marketing experts. Here are the best series I follow – and you should, too!
Digital Strategy
Top Digital Marketing Reports You Need in 2025 to Keep up With Marketing Trends
Marketers need to keep up to date with current digital marketing trends. You can easily do this with these 10 digital marketing reports. They are jam-packed with insights and relevant stats!
Digital Strategy
Lessons from a Course Launch
It was December 19. One of these liminal points in time when most work projects for the year are done, but Christmas break isn’t here yet. This is why we decided to dedicate the day to career planning. My friend and I were sitting on the sofa in a quiet café, stuck in this weird…
Personal Development
4 Talks and 9 Meta-lessons to Level up Your Public Speaking [Present to Succeed Recap]
If you have been following this blog for a while, you may have noticed that I haven’t shared a ton about recent events I have attended. The reason is simple. There aren’t a lot of events worth writing about. Well, Present to Succeed is different. This was a full-day conference designed to help you plan,…
Content Marketing
A Guide to ‘Epic Content Marketing’ [Book Notes]
Ever since I started learning about content marketing, Content Marketing Institute and Joe Pulizzi have been indispensable sources of knowledge. In a world of ‘hacks’ and ‘tricks,’ Pulizzi’s work has always been focused on the things that don’t change: the strategic value content can bring for both the audiences and the business. “The essence of…
Personal Development
Becoming a Power Reader: Battling Information Overload, Developing Skills, and Building a Personal Brand
162 articles, 38 newsletters, 16 podcasts, a few videos from an online course, and the occasional YouTube video. This is what my professional reading diet looked like. Last week alone. I’m not counting here a few in-depth New Yorker articles and Brandon Sanderson’s latest I’ve been devouring in bed lately. It may seem a bit…
Brand Messaging and Copywriting
Different: Building Branding that Resonates [Book Notes]
I have a beef with branding. At least with branding books, branding courses, and branding teaching. All branding advice I’ve heard so far – even in recommended talks, lessons, or posts – sounds vague or overly superfluous. However, being a marketer and not having strong branding skills is a non-starter. This is why I dived deeper…
Personal Development
Next-Level Marketing: Skills for Success in 2024 – and the Resources to Get You There
In marketing, there’s this sense that we’re in a constant state of flux. New channels sprout left and right every week. Consumers are evolving rapidly. A three-year pandemic, a major war, and a looming recession aren’t helping. How do you stay ahead of the curve and gain an edge over your competition? Well, in this…
Personal Development
New Year’s Resolutions And How I Manage To Keep Them [Updated for 2025]
This post was originally written in January 2018 and last updated in January 2023. It’s still early in the new year, there’s the pleasant buzz of some new beginning still wringing in my years. I sit down, look at a blank space before me, and start writing down goals. Does this sound familiar? Yes? And…