My Blog

My blog is the place where I share actionable advice and in-depth tactics that can help you build up your knowledge and add new skills to your marketing stack. My content is as detailed and specific as possible, including templates and samples you can put to practice right off.

Popular Topics:

Content Marketing

Brand Messaging

Digital Strategy

Personal Development

Personal Development
How to Ask Your Employer to Pay for Your Professional Course?
As kids, we’re used to asking for the things we like – writing a letter to Santa is a given. But as time goes by, we lose this ability. I don’t think we should – especially when it comes to your professional development. Asking for more is a way to build your skills and ultimately…
Personal Development
The Practice: Shipping Creative Work Through Curiosity, Generosity, and Connection [Book Notes]
Thirty-two. That’s the number of sticky notes in my copy of “The Practice”. For a book that’s 250 pages long, that number clearly shows I found Seth Godin’s book pretty damn relevant. It’s a read designed to help creators and professionals come to terms with the peculiarities of a world where our best work is…
Personal Development
6 Freelancer Fears That Keep Me up at Night – And How I Handle Them
“Finally, what took you so long?” This was one of the most common reactions among my close work friends when I told them I’m venturing into the freelancer world back in 2019. To be frank, it took me a really long time to even start thinking about freelancing. I always thought it would be overwhelming…
Brand Messaging and Copywriting
Crafting Successful Brand Messaging: a Step-by-Step Guide [with Template]
Here’s a typical scenario. After lengthy discussions, the team finally agrees. The current brand messaging is outdated and inefficient. Something needs to be done. They hire a creative expert that comes up with a great new headline and some copy for the landing page. The homepage gets redone, everyone’s happy, the end. On the surface,…
Digital Strategy
Qualitative Marketing Research: What to Ask, Tools to Use, and How to Get It Right
I used to work as the Marketing Director of an e-shop, but there was a time of year when titles didn’t matter. Every year, the days between December 10 and Christmas were spent in the client support team. You were expected to help with the quick spike of customer requests no matter your position. I’d…
Brand Messaging and Copywriting
AdWeek Copywriting Handbook: 48 Ways to Make Your Copy Shine [Book Notes]
A copywriter uses a set of tactics – like tools in a utility belt – to get their ideas to sparkle. And this is why great copywriting books are collections of different lenses you can use to evaluate your copy. “The AdWeek Copywriting Handbook” will give you useful tools for your copywriting tool belt.
Brand Messaging and Copywriting
Breakthrough Advertising: The Copywriter’s Go-to Guide [Book Notes]
Eugene M. Schwartz was not just a stellar copywriter. He actually introduced a bunch of important copywriting concepts we still use today. And it’s no surprise that his “Breakthrough Advertising” is a must-read for all copywriters today. While there are a few elements that feel very much out of date, I found the book immensely…
Content Marketing
Content Repurposing: 6 Methods to Extend Your Return on Effort
How much time does content prep take you? If you’re anything like me, you spend something like 3-5 hours before writing a single word in your blog draft. I’m talking from the point of view of a blog writer, but it’s the same story, no matter if you’re creating videos, podcasts, or something different. As…
Digital Strategy
Customer Journey Mapping: How-to Guide and Free Template
“What is the most important skill a marketer should cultivate?” I got asked recently. It didn’t take me more than a heartbeat to reply. “Empathy and curiosity.” Technical skills can be learned or improved. The innate willingness to understand your audience is much harder to develop. But thankfully, some tools and methodologies can help you…