Tag: storytelling
![Building a StoryBrand: Using the Power of Storytelling in Marketing [Book Notes]](https://valchanova.me/wp-content/uploads/2020/08/building-a-storybrand-book-review.jpeg)
Building a StoryBrand: Using the Power of Storytelling in Marketing [Book Notes]
Ever since prehistoric times, humans have gathered around and exchanged stories. And using it for marketing is just sound logic. “Building a StoryBrand” goes beyond the storytelling theory and provides a simple structured approach that anyone can use. Here are my structured book notes with the most important ideas from the boo
Brian Solis: Figure Out How The World Is Changing And How To Be More Relevant As The World Changes
I am often amazed by how approachable big keynote speakers can be. It took about 15 minutes for Brian Solis to reply to my twitter-invitation for an interview at DigitalK. 4 hours later, we were sitting in the rooftop bar of his hotel. We talked about consumer experience, storytelling, and the skills marketers need to…
DigitalK 2018: Customer Understanding Trumps Technology
No matter what organizers plan for, conferences have a way of coming up with a common topic all on their own. DigitalK is a conference on the future of business. But based on the talks this year, I can say it’s a conference focused on customer knowledge, customer experience, and how tech can be an…
Webit: From the Digital Present to the Digital Future
8000 characters – that’s the volume of my “shortened” notes from Webit Festival Europe. This event is taking on the challenge to gather the whole European digital industry in one place. You’ll find everyone there – from the newest startups to the most innovative government agencies. Innovation in the digital world The greatest takeaway from…