Tag: Hotjar
A Step-by-Step Guide for Content Marketing Analysis
It’s that time of the month again. Pull out those spreadsheets, get your calculator ready, open up your desk’s legal pad and get to writing. It’s monthly analysis time! We’re not just at the end of the month, but at the end of the quarter, so naturally, all marketers go into reflective mode. We get…
David Darmanin On Empathy: Don’t Optimize For Leads, Prioritize Your Users
When I wrote to David Darmanin with an interview request, it didn’t occur to me he might actually say yes. That’s why I was both surprised and a bit nervous, staring into my laptop screen while connecting over Hangouts to the Maltese headquarters of Hotjar – a company whose products I use and whose philosophy…
Rule with Data: The Basics Behind Measuring Your Business
It’s been a busy few months and it shows by the lack of content here. So I decided to cover a topic I spoke about at WordCamp Milano. So, here goes: a primer on measuring your business and answering questions with data. I need to start with a confession here: I never liked numbers, to…