growth Archives - Valchanova.me

Digital Strategy
My Top 10 Lessons From SaaStock 2018
It’s Sunday and I’m finally ready to look back on the great adventure that was SaaStock – three days of learning from the best minds in the SaaS (software-as-a-service) industry. I’m ready to share with you some of the sessions and insights that left the strongest impression on me. Exhausting, but inspiring The best decision we…
Growth
Growth Marketing Bootcamp: All My Notes from SaaStock
This week I’m in Dublin with the Enhancv team to attend one of the leading events for SaaS business growth in Europe – SaaStock. Everyone who’s anyone in product, marketing, sales, and business development in the SaaS industry attends this awesome event. Which means there’s a lot to learn and a lot to see. I’ll…
Digital Strategy
David Darmanin On Empathy: Don’t Optimize For Leads, Prioritize Your Users
When I wrote to David Darmanin with an interview request, it didn’t occur to me he might actually say yes. That’s why I was both surprised and a bit nervous, staring into my laptop screen while connecting over Hangouts to the Maltese headquarters of Hotjar – a company whose products I use and whose philosophy…
Growth
Growth Experiments: Lessons From a Failed Attempt
I had the pleasure to talk at the wonderful WordCamp Bucharest about setting up a growth experiments process. Here’s a short recap of the talk, together with the slides from my presentation. Read on and enjoy! Once the video is live, I’ll add it to the post for easy listening. I hadn’t felt this nervous…
Growth
Growth Marketing Summit: Marketing with Speed and Data
I’ve never written an “event diary” from an online event before, but Growth Marketing Summit proved to be much more than a regular online conference. It is a full-on event with some of the most influential speakers out there – smart people you can learn a lot from. In no particular order, here are some…
Growth
Hacking Growth: Why You Need to Start Experimenting Today [Book Notes]
Reading marketing books can be a very disappointing activity. The time it takes a title to travel all the way from the author’s head to the reader’s hands is often longer than the half-life of marketing trends. Digital marketing changes by the second and books just can’t keep up. But still, sometimes an author does…