My Blog
My blog is the place where I share actionable advice and in-depth tactics that can help you build up your knowledge and add new skills to your marketing stack. My content is as detailed and specific as possible, including templates and samples you can put to practice right off.
Looking forward, with excitement and fear
[clickToTweet tweet=”‘I’m a professional troublemaker who is not afraid to be the first domino to fall. I’d like to find like-minded peers and to start a movement.’ – incredible honesty by @igorbeuker about the trends we need and the trends we fear!” quote=” I’m a professional troublemaker who is not afraid to be the first…
Igor Beuker on disruptive trends: Advertising may win quarters, innovation wins decades
It’s the end of the line. You either adapt or you die. You’ve got to keep up with the trends or you will be swept away by the storm of disruption. Talking to Igor Beuker will make you feel a profound sense of urgency as a marketer or a business owner. The speaker, serial entrepreneur…
A Step-by-Step Guide for Content Marketing Analysis
It’s that time of the month again. Pull out those spreadsheets, get your calculator ready, open up your desk’s legal pad and get to writing. It’s monthly analysis time! We’re not just at the end of the month, but at the end of the quarter, so naturally, all marketers go into reflective mode. We get…
The Full Guide to Audience Research: Creating Buyer Personas Through Data
“What should we be telling our audience?” That’s the first question business owners in search of marketing advice ask me. “Depends,” I’d often answer, “Who is your audience, anyway?” You first need to know who you’re trying to connect to in order to have a viable marketing strategy. It sounds like a no-brainer and that’s…
![Sprint: A Book That Helps You Solve Problems With Speed [Book Notes]](https://valchanova.me/wp-content/uploads/2018/02/sprint-book-knapp-e1519369710157.jpg)
Sprint: A Book That Helps You Solve Problems With Speed [Book Notes]
Last year wasn’t so successful for me in the reading department – I guess it’s a natural result of having a lot on my plate. But one book stands out and has won a position of almost true hegemony in my list of titles recommended to friends. The reason is it’s less a read, more…
David Darmanin On Empathy: Don’t Optimize For Leads, Prioritize Your Users
When I wrote to David Darmanin with an interview request, it didn’t occur to me he might actually say yes. That’s why I was both surprised and a bit nervous, staring into my laptop screen while connecting over Hangouts to the Maltese headquarters of Hotjar – a company whose products I use and whose philosophy…
Design Thinking, Empathy, and Solving Problems – an Interview with Matt McBride
I was scrolling through the list of speakers for Innovation Explorer and a name caught my eye. It was the name of Matt McBride, VP, Experience Design at SoftServe. I hadn’t heard it before, but I’m glad I did, as Matt turned out to be a wonderful interview subject. It’s not just a question of…
Rule with Data: The Basics Behind Measuring Your Business
It’s been a busy few months and it shows by the lack of content here. So I decided to cover a topic I spoke about at WordCamp Milano. So, here goes: a primer on measuring your business and answering questions with data. I need to start with a confession here: I never liked numbers, to…
Growth Experiments: Lessons From a Failed Attempt
I had the pleasure to talk at the wonderful WordCamp Bucharest about setting up a growth experiments process. Here’s a short recap of the talk, together with the slides from my presentation. Read on and enjoy! Once the video is live, I’ll add it to the post for easy listening. I hadn’t felt this nervous…