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Digital strategy, content, growth, and measurement
“What is the most important skill a marketer should cultivate?” I got asked recently. It didn’t take me more than a heartbeat to reply. “Empathy and curiosity.” Technical skills can be learned …
Continue Reading about Customer Journey Mapping: How-to Guide and Free Template →
Over the past 2 years, I’ve been trying to employ the full power of templates and standardized documents. I’ve found that this works in 2 situations. First, when it comes to formats you’ll be reusing …
I still remember the first time I read Alex Osterwalder’s Value Proposition Design. I have a visual memory of sitting in a café and leafing through the book, then immediately having the urge to test …
