Tag: success story
Pantone Color of the Year 2026: When Marketing is the New Black
Color is a universal language. We communicate through color, regardless of background, gender, or ethnicity. But does anyone own color? If you’re inclined to say ‘Yes,’ only one entity comes to mind: Pantone. And while Pantone’s commercial success story is interesting, I want to tell you about their marketing masterpiece, Color of the Year. But…
Lessons from a Course Launch
It was December 19. One of these liminal points in time when most work projects for the year are done, but Christmas break isn’t here yet. This is why we decided to dedicate the day to career planning. My friend and I were sitting on the sofa in a quiet café, stuck in this weird…