Tag: positioning

Digital Strategy
WordCamp Europe 2026: the hallway, the headlines, and marketing’s next chapter
A recap of WordCamp Europe 2026 in Kraków: the talks reshaping how I think about marketing in the AI era, and the community that’s still the real reason I go.
Brand Messaging and Copywriting
Building a Distinctive Brand: Bridge “The Brand Gap” and “Zag” [Book Notes]
As I dive deeper into the topic of branding, I’m gradually meeting more exciting experts on the topic – and Marty Neumeier is definitely one of them. His books are proof enough. Both “The Brand Gap” and “Zag” are experience-style books. The way the information is presented is definitely unique, but that’s not all. The…
Brand Messaging and Copywriting
Positioning: The Battle for Your Mind [Book Notes]
To understand a concept deeply, you need to know The Greats. Frankly, this is why I reluctantly reached out to “Positioning: The Battle for Your Mind” by Al Ries and Jack Trout. After all, the book was initially published in the 1970s, and a lot has changed. But I still found “Positioning” a useful read.…
Brand Messaging and Copywriting
Obviously Awesome: a Guide to Successful Positioning [Book Notes]
To me, positioning has always seemed like a theoretical exercise with a place in executive boardrooms but little applicability to real life. Thanks to “Obviously Awesome” by April Dunford I learned the real implications of positioning and the steps to building it right. Read this review for the full picture!