Valchanova.me
Digital strategy, content, growth, and measurement
It’s that time of the month again. Pull out those spreadsheets, get your calculator ready, open up your desk’s legal pad and get to writing. It’s monthly analysis time! We’re not just at the end of …
Continue Reading about A Step-by-Step Guide for Content Marketing Analysis →
It's been a busy few months and it shows by the lack of content here. So I decided to cover a topic I spoke about at WordCamp Milano. So, here goes: a primer on measuring your business and answering …
Continue Reading about Rule with Data: The Basics Behind Measuring Your Business →
Hello, my name is Vassy and I’m addicted to data. I love measuring results and answering questions with numbers. That’s why the launch of Google Data Studio was a big deal for me. The news that Data …
Continue Reading about The Complete Guide to Google Data Studio – with Examples →
I've never written an "event diary" from an online event before, but Growth Marketing Summit proved to be much more than a regular online conference. It is a full-on event with some of the most …
Continue Reading about Growth Marketing Summit: Marketing with Speed and Data →
Reading marketing books can be a very disappointing activity. The time it takes a title to travel all the way from the author’s head to the reader’s hands is often longer than the half-life of …
Continue Reading about Hacking Growth: Why You Need to Start Experimenting Today →
