measurement Archives - Valchanova.me

Digital Strategy
Measure What Matters: Why OKRs Are the Only Goal Setting Approach You Need [Book Notes]
There are few better books to kick-off your planning and goal setting than Measure What Matters. The book summarizes the concept of objectives and key results (OKRs), my personal favorite goal setting approach, by one of its fathers. John Doerr didn’t just have a front seat at the birth of OKRs by Intel’s Andy Grove…
Content Marketing
A Step-by-Step Guide for Content Marketing Analysis
It’s that time of the month again. Pull out those spreadsheets, get your calculator ready, open up your desk’s legal pad and get to writing. It’s monthly analysis time! We’re not just at the end of the month, but at the end of the quarter, so naturally, all marketers go into reflective mode. We get…
Digital Strategy
Rule with Data: The Basics Behind Measuring Your Business
It’s been a busy few months and it shows by the lack of content here. So I decided to cover a topic I spoke about at WordCamp Milano. So, here goes: a primer on measuring your business and answering questions with data. I need to start with a confession here: I never liked numbers, to…
Digital Strategy
The Complete Guide to Google Data Studio – with Examples
Hello, my name is Vassy and I’m addicted to data. I love measuring results and answering questions with numbers. That’s why the launch of Google Data Studio was a big deal for me. The news that Data Studio is available to all users worldwide got me screaming with excitement like a kid hearing an ice…
Growth
Growth Marketing Summit: Marketing with Speed and Data
I’ve never written an “event diary” from an online event before, but Growth Marketing Summit proved to be much more than a regular online conference. It is a full-on event with some of the most influential speakers out there – smart people you can learn a lot from. In no particular order, here are some…
Growth
Hacking Growth: Why You Need to Start Experimenting Today [Book Notes]
Reading marketing books can be a very disappointing activity. The time it takes a title to travel all the way from the author’s head to the reader’s hands is often longer than the half-life of marketing trends. Digital marketing changes by the second and books just can’t keep up. But still, sometimes an author does…