
It’s important to have role models that energize you and you can identify with. So for all my female friends, here’s my roundup of great women in marketing – visionaries, leaders, authors, and all-round great human beings.

Back in May 2019 I went into the Registry Agency and filed the documents for my incorporation. 20 months, 161 invoices, and one global pandemic later, I get the question “How did you start and what’s your advice?” more and more often. There’s no one single path to freelance success any more than there’s one…
![Atomic Habits: The Four Laws You Need to Master to Build Good Habits and Break Bad Ones [Book Notes]](https://valchanova.me/wp-content/uploads/2021/01/atomic-habits.jpeg)
Imagine you’re in IKEA. There’s the winding main road that everyone takes. But you know exactly where you want to go and you want to get there fast. So you take a shortcut and you’re there in no time. You saved time—and gained a nice feeling of superiority for using your brain rather than taking…

Habits help you keep on track with the least amount of energy spent. They are the shortcuts we all need to survive in this crazy world of ours – and they are especially helpful for digital professionals operating in a constant state of change. Here are some of the key habits marketers need to develop.