In marketing, there’s this sense that we’re in a constant state of flux. New channels sprout left and right every week. Consumers are evolving rapidly. A three-year pandemic, a major war, and a …
10 Lessons From My First 20 Months of Freelancing
Back in May 2019 I went into the Registry Agency and filed the documents for my incorporation. 20 months, 161 invoices, and one global pandemic later, I get the question “How did you start and what’s …
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Atomic Habits: The Four Laws You Need to Master to Build Good Habits and Break Bad Ones [Book Notes]
Imagine you’re in IKEA. There’s the winding main road that everyone takes. But you know exactly where you want to go and you want to get there fast. So you take a shortcut and you’re there in no time. …
8 Habits Marketers Need to Make Their Career Soar
There’s a lot that goes into the recipe for productivity. And nothing comes close in terms of impact to a well-developed habit. Habits help you keep on track with the least amount of energy …
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7 Stellar Marketing Newsletters That Will Make You a Better Professional
Newsletters are one of the best-kept secrets in professional knowledge building. Just think about it - when you find the right newsletter, you’re basically using an expert to serve as a knowledge …
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7 Women Marketers I Want to Be When I Grow Up
I often feel like a fraud. This is a mirror of battling impostor syndrome - something I’ve now come to realize is part of being a high-output and high-ambition individual. But it’s especially …
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