The post was updated with the fresh editions of all marketing industry reports in February 2021. I’m a sucker for good reports. I have been carefully collecting these like a botanist gathering new …
Dan Ramsden: Designing User Experiences Requires a Balance of Humility, Curiosity, and Confidence
Dan Ramsden is the Creative Director for User experience architecture at the BBC. He designs experiences for a living. He's quick to note, though, that everyone does that. Dan leads a team of …
The Full Guide to Audience Research: Creating Buyer Personas Through Data
“What should we be telling our audience?” That’s the first question business owners in search of marketing advice ask me. “Depends,” I’d often answer, “Who is your audience, anyway?” You first need …
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