Tag: data
Top Digital Marketing Reports You Need in 2027 (and What the Latest Editions Say)
The latest editions of the marketing reports I follow every year, from Edelman, Salesforce, HubSpot, Orbit Media, CMI and DataReportal: what each one found, when the next is due, and the charts worth saving.
Dan Ramsden: Designing User Experiences Requires a Balance of Humility, Curiosity, and Confidence
Dan Ramsden is the Creative Director for User experience architecture at the BBC. He designs experiences for a living. He’s quick to note, though, that everyone does that. Dan leads a team of information architects who are committed to making the BBC’s tools, content and experiences more meaningful and connected. This sounds like a hard…
The Full Guide to Audience Research: Creating Buyer Personas Through Data
“What should we be telling our audience?” That’s the first question business owners in search of marketing advice ask me. “Depends,” I’d often answer, “Who is your audience, anyway?” You first need to know who you’re trying to connect to in order to have a viable marketing strategy. It sounds like a no-brainer and that’s…