Dan Ramsden is the Creative Director for User experience architecture at the BBC. He designs experiences for a living. He’s quick to note, though, that everyone does that. Dan leads a team of information architects who are committed to making the BBC’s tools, content and experiences more meaningful and connected. This sounds like a hard […]
Top 10 Digital Marketing Reports You Shouldn’t Miss in 2019
I’m a sucker for good reports. I have been carefully collecting those like a botanist gathering new specimens in her herbarium. But the difference is that dried plants stay the same, while interesting statistics have a way of living a life of their own. They are changing over time and they can not only point […]
The Full Guide to Audience Research: Creating Buyer Personas Through Data
“What should we be telling our audience?” That’s the first question business owners in search of marketing advice ask me. “Depends,” I’d often answer, “Who is your audience, anyway?” You first need to know who you’re trying to connect to in order to have a viable marketing strategy. It sounds like a no-brainer and that’s […]