Tag: customer journey
Customer Journey Mapping: How-to Guide and Free Template
“What is the most important skill a marketer should cultivate?” I got asked recently. It didn’t take me more than a heartbeat to reply. “Empathy and curiosity.” Technical skills can be learned or improved. The innate willingness to understand your audience is much harder to develop. But thankfully, some tools and methodologies can help you…
![Marketing 4.0: the Convergence of Online and Offline Touchpoints [Book Notes]](https://valchanova.me/wp-content/uploads/2020/10/marketing-4-philip-kotler.jpg)
Marketing 4.0: the Convergence of Online and Offline Touchpoints [Book Notes]
Marketing 4.0 is a great theoretical basis – no matter if you’re just starting out in marketing or want to look at your customers’ journey through a new prism. The customer path is an especially useful tool and the focus on human centricity is an important addition that brands need in the digital world. It’s…