Tag: customer experience
Customer Journey Mapping: How-to Guide and Free Template
“What is the most important skill a marketer should cultivate?” I got asked recently. It didn’t take me more than a heartbeat to reply. “Empathy and curiosity.” Technical skills can be learned or improved. The innate willingness to understand your audience is much harder to develop. But thankfully, some tools and methodologies can help you…
Ana Reyes-Menendez: Our Brain Has Not Evolved at the Speed of Tech
As a science geek, I’ve always been interested in the research part of marketing. This is why I was immediately drawn to Ana Reyes-Menendez in the lineup of the upcoming Innovation Explorer conference. She started her career in communications some 10 years ago and then went into the world of science to search for marketing…
Brian Solis: Figure Out How The World Is Changing And How To Be More Relevant As The World Changes
I am often amazed by how approachable big keynote speakers can be. It took about 15 minutes for Brian Solis to reply to my twitter-invitation for an interview at DigitalK. 4 hours later, we were sitting in the rooftop bar of his hotel. We talked about consumer experience, storytelling, and the skills marketers need to…