I used to work as the Marketing Director of an e-shop, but there was a time of year when titles didn’t matter. Every year, the days between December 10 and Christmas were spent in the client support …
Customer Journey Mapping: How-to Guide and Free Template
“What is the most important skill a marketer should cultivate?” I got asked recently. It didn’t take me more than a heartbeat to reply. “Empathy and curiosity.” Technical skills can be learned …
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Value Proposition Canvas: What It Is and How to Use It to Know Customers Better [Templates & Step-by-Step Guide]
I still remember the first time I read Alex Osterwalder’s Value Proposition Design. I have a visual memory of sitting in a café and leafing through the book, then immediately having the urge to test …
The Ultimate Guide: Jobs to be Done Interviews for Customer Development [with Templates]
A couple of years ago, my CMO and I were working on a messaging refresh for our product. We had ventured into some serious soul-searching as to what our ideal users look like and how we can showcase …
Dan Ramsden: Designing User Experiences Requires a Balance of Humility, Curiosity, and Confidence
Dan Ramsden is the Creative Director for User experience architecture at the BBC. He designs experiences for a living. He's quick to note, though, that everyone does that. Dan leads a team of …
The Best Books for Marketers: 20+ Reads for Each Stage of Your Career
At the end of the first course lecture, a hand goes up. “Could you recommend us any books to read?” A variation of this happens in each course I teach. I often tell my content marketing students …
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