I spoke with David Armano, Global Strategy Director at Edelman, at the recent DigitalK Conference. We talked about brand purpose – why it’s important and how marketers can develop it for their organization. Here’s what he said in our interview.
I spent a week in Berlin with the WordPress community for WordCamp Europe 2019. I wanted to share a bit more about my content planning workshop, but more importantly about teh event, the people, and the things that make WordCamps great.
This week I’m in Dublin with the Enhancv team to attend one of the leading events for SaaS business growth in Europe – SaaStock. Everyone who’s anyone in product, marketing, sales, and business development in the SaaS industry attends this awesome event. Which means there’s a lot to learn and a lot to see. I’ll […]
It’s that time of the month again. Pull out those spreadsheets, get your calculator ready, open up your desk’s legal pad and get to writing. It’s monthly analysis time! We’re not just at the end of the month, but at the end of the quarter, so naturally, all marketers go into reflective mode. We get […]
8000 characters – that’s the volume of my “shortened” notes from Webit Festival Europe. This event is taking on the challenge to gather the whole European digital industry in one place. You’ll find everyone there – from the newest startups to the most innovative government agencies. Innovation in the digital world The greatest takeaway from […]