Tag: buyer persona
My Top 10 Lessons From SaaStock 2018
It’s Sunday and I’m finally ready to look back on the great adventure that was SaaStock – three days of learning from the best minds in the SaaS (software-as-a-service) industry. I’m ready to share with you some of the sessions and insights that left the strongest impression on me. Exhausting, but inspiring The best decision we…
The Full Guide to Audience Research: Creating Buyer Personas Through Data
“What should we be telling our audience?” That’s the first question business owners in search of marketing advice ask me. “Depends,” I’d often answer, “Who is your audience, anyway?” You first need to know who you’re trying to connect to in order to have a viable marketing strategy. It sounds like a no-brainer and that’s…