I used to work as the Marketing Director of an e-shop, but there was a time of year when titles didn’t matter. Every year, the days between December 10 and Christmas were spent in the client support …
Value Proposition Canvas: What It Is and How to Use It to Know Customers Better [Templates & Step-by-Step Guide]
I still remember the first time I read Alex Osterwalder’s Value Proposition Design. I have a visual memory of sitting in a café and leafing through the book, then immediately having the urge to test …
The Ultimate Guide: Jobs to be Done Interviews for Customer Development [with Templates]
A couple of years ago, my CMO and I were working on a messaging refresh for our product. We had ventured into some serious soul-searching as to what our ideal users look like and how we can showcase …