I still remember the first time I read Alex Osterwalder’s Value Proposition Design. I have a visual memory of sitting in a café and leafing through the book, then immediately having the urge to test …
The Ultimate Guide: Jobs to be Done Interviews for Customer Development [with Templates]
A couple of years ago, my CMO and I were working on a messaging refresh for our product. We had ventured into some serious soul-searching as to what our ideal users look like and how we can showcase …