Tag: audience research
Qualitative Marketing Research: What to Ask, Tools to Use, and How to Get It Right
I used to work as the Marketing Director of an e-shop, but there was a time of year when titles didn’t matter. Every year, the days between December 10 and Christmas were spent in the client support team. You were expected to help with the quick spike of customer requests no matter your position. I’d…
![Value Proposition Canvas: What It Is and How to Use It to Know Customers Better [Templates & Step-by-Step Guide]](https://valchanova.me/wp-content/uploads/2020/11/value-proposition-canvas.jpeg)
Value Proposition Canvas: What It Is and How to Use It to Know Customers Better [Templates & Step-by-Step Guide]
The Value Proposition Canvas is a powerful tool that helps you understand what value you bring and how to communicate it to your customers. It’s a deceptively simple tool but one that needs to be filled with care. I’ll show you the key steps and even share with you my go-to templates and trigger questions.
![The Ultimate Guide: Jobs to be Done Interviews for Customer Development [with Templates]](https://valchanova.me/wp-content/uploads/2020/06/customer-development-interview-scaled-e1592931451568.jpg)
The Ultimate Guide: Jobs to be Done Interviews for Customer Development [with Templates]
Jobs to be Done is a customer development framework with great potential. Here you’ll learn the JTBD basics, my step-by-step process (together with templates you can copy) of conducting interviews, and ways you can use the insights throughout your organization.