A copywriter uses a set of tactics – like tools in a utility belt – to get their ideas to sparkle. And this is why great copywriting books are collections of different lenses you can use to evaluate your copy. “The AdWeek Copywriting Handbook” will give you useful tools for your copywriting tool belt.
Digital Strategy, Content Marketing, Growth, and Measurement
Breakthrough Advertising: The Copywriter’s Go-to Guide [Book Notes]
Eugene M. Schwartz was not just a stellar copywriter. He actually introduced a bunch of important copywriting concepts we still use today. And it’s no surprise that his “Breakthrough Advertising” is a must-read for all copywriters today. While there are a few elements that feel very much out of date, I found the book immensely […]
Content Repurposing: 6 Methods to Extend Your Return on Effort
How much time does content prep take you? If you’re anything like me, you spend something like 3-5 hours before writing a single word in your blog draft. I’m talking from the point of view of a blog writer, but it’s the same story, no matter if you’re creating videos, podcasts, or something different. As […]
Customer Journey Mapping: How-to Guide and Free Template
“What is the most important skill a marketer should cultivate?” I got asked recently. It didn’t take me more than a heartbeat to reply. “Empathy and curiosity.” Technical skills can be learned or improved. The innate willingness to understand your audience is much harder to develop. But thankfully, some tools and methodologies can help you […]
Confessions of a Fraud: What I Learned from Dealing with Impostor Syndrome
Impostor syndrome is almost a given for digital professionals. 70% of people get these feelings – so they are more than normal. Here are my ways of dealing with impostor syndrome and try to help you silence your inner critic.
The Ultimate Guide to Content Distribution: Strategy, Tactics, and Tools
There’s no greater tragedy than a great piece of content that gets launched with a poor distribution strategy. A good rule of thumb is to invest as much time in distribution as you dedicate to content creation. And I’ll show you how to plan your content distribution strategy now.