Habits help you keep on track with the least amount of energy spent. They are the shortcuts we all need to survive in this crazy world of ours – and they are especially helpful for digital professionals operating in a constant state of change. Here are some of the key habits marketers need to develop.
Digital Strategy, Content Marketing, Growth, and Measurement
The Value Proposition Canvas is a powerful tool that helps you understand what value you bring and how to communicate it to your customers. It’s a deceptively simple tool but one that needs to be filled with care. I’ll show you the key steps and even share with you my go-to templates and trigger questions.
I love marketing podcasts. You can be running in the park, doing your Sunday shopping, or cooking up dinner – and still learn a ton from great marketing experts. Here are the best series I follow – and you should, too!
When you find the right marketing newsletter, you’re basically using an expert to serve as a knowledge filter. Here are the best marketing newsletters you should subscribe to right away.
Marketing 4.0 is a great theoretical basis – no matter if you’re just starting out in marketing or want to look at your customers’ journey through a new prism. The customer path is an especially useful tool and the focus on human centricity is an important addition that brands need in the digital world. It’s time to dive into the universe of Marketing 4.0, led by the experienced Philip Kotler.
Topic research is the process of finding relevant content topics that will draw your audience’s attention. Here you’ll see the best free topic research tools and the process I follow to uncover great ideas.