Message mining is a great tactic that let’s you quickly understand what customers are interested in and how they speak about their problems and potential solutions. It can inform both your focus on specific product attributes and your copy. Here’s how to use it and where to get the information from.
Digital Strategy, Content Marketing, Growth, and Measurement
July 28 2019 was the day when I finally bit the bullet. Just one click. Just one button: “Request Invite to Become a Mentor” A year and a few days later I registered session 100 on GrowthMentor. It’s been a wild ride – one that I suspect might’ve even helped me more than the people […]
Tone of voice, brand personality, brand archetypes… No matter what definitions you use, creating a distinct brand character will set you apart and build trust with your audience. Here is everything you need to know about crafting your brand’s tone of voice.
Ever since prehistoric times, humans have gathered around and exchanged stories. And using it for marketing is just sound logic. “Building a StoryBrand” goes beyond the storytelling theory and provides a simple structured approach that anyone can use. Here are my structured book notes with the most important ideas from the boo
Having a side project has many benefits – but it’s also a ton of work to make one work. I’ll share with you 9 pieces of advice on running a side project.
To me, positioning has always seemed like a theoretical exercise with a place in executive boardrooms but little applicability to real life. Thanks to “Obviously Awesome” by April Dunford I learned the real implications of positioning and the steps to building it right. Read this review for the full picture!