The Value Proposition Canvas is a powerful tool that helps you understand what value you bring and how to communicate it to your customers. It’s a deceptively simple tool but one that needs to be filled with care. I’ll show you the key steps and even share with you my go-to templates and trigger questions.
Digital Strategy, Content Marketing, Growth, and Measurement
7+4 Marketing Podcasts to Keep Up with Digital Trends
I love marketing podcasts. You can be running in the park, doing your Sunday shopping, or cooking up dinner – and still learn a ton from great marketing experts. Here are the best series I follow – and you should, too!
7 Stellar Marketing Newsletters That Will Make You a Better Professional
When you find the right marketing newsletter, you’re basically using an expert to serve as a knowledge filter. Here are the best marketing newsletters you should subscribe to right away.
Marketing 4.0: the Convergence of Online and Offline Touchpoints [Book Notes]
Marketing 4.0 is a great theoretical basis – no matter if you’re just starting out in marketing or want to look at your customers’ journey through a new prism. The customer path is an especially useful tool and the focus on human centricity is an important addition that brands need in the digital world. It’s time to dive into the universe of Marketing 4.0, led by the experienced Philip Kotler.
Topic Research: The Tools and Process You Need to Generate Content Ideas
Topic research is the process of finding relevant content topics that will draw your audience’s attention. Here you’ll see the best free topic research tools and the process I follow to uncover great ideas.
Message Mining: Don’t Write Great Copy – Steal It!
Message mining is a great tactic that let’s you quickly understand what customers are interested in and how they speak about their problems and potential solutions. It can inform both your focus on specific product attributes and your copy. Here’s how to use it and where to get the information from.