“What is the most important skill a marketer should cultivate?” I got asked recently. It didn’t take me more than a heartbeat to reply. “Empathy and curiosity.” Technical skills can be learned or improved. The innate willingness to understand your audience is much harder to develop. But thankfully, some tools and methodologies can help you […]
Digital Strategy, Content Marketing, Growth, and Measurement
Confessions of a Fraud: What I Learned from Dealing with Impostor Syndrome
Impostor syndrome is almost a given for digital professionals. 70% of people get these feelings – so they are more than normal. Here are my ways of dealing with impostor syndrome and try to help you silence your inner critic.
The Ultimate Guide to Content Distribution: Strategy, Tactics, and Tools
There’s no greater tragedy than a great piece of content that gets launched with a poor distribution strategy. A good rule of thumb is to invest as much time in distribution as you dedicate to content creation. And I’ll show you how to plan your content distribution strategy now.
Top 10 Digital Marketing Reports You Need in 2021 to Keep up With Marketing Trends
Marketers need to keep up to date with current digital marketing trends. You can easily do this with these 10 digital marketing reports. They are jam-packed with insights and relevant stats!
10 Lessons From My First 20 Months of Freelancing
Back in May 2019 I went into the Registry Agency and filed the documents for my incorporation. 20 months, 161 invoices, and one global pandemic later, I get the question “How did you start and what’s your advice?” more and more often. There’s no one single path to freelance success any more than there’s one […]
Content Marketing Blueprint: a Building Block for Content Excellence [Content Marketing Plan Template]
The Content Marketing Blueprint is a one-page document that shows concisely what you’re doing with content — and why. Here’s a handy template you can use, along with step-by-step guidance on how to fill it in.