I’m a sucker for good reports. I have been carefully collecting those like a botanist gathering new specimens in her herbarium. But the difference is that dried plants stay the same, while interesting statistics have a way of living a life of their own. They are changing over time and they can not only point […]
Digital Strategy, Content Marketing, Growth, and Measurement
The Best Books for Marketers: 20+ Reads for Each Stage of Your Career
At the end of the first course lecture, a hand goes up. “Could you recommend us any books to read?” A variation of this happens in each course I teach. I often tell my content marketing students that the best way to create content is to listen to your users’ questions. I decided to practice […]
My Top 10 Lessons From SaaStock 2018
It’s Sunday and I’m finally ready to look back on the great adventure that was SaaStock – three days of learning from the best minds in the SaaS (software-as-a-service) industry. I’m ready to share with you some of the sessions and insights that left the strongest impression on me. Exhausting, but inspiring The best decision we […]
Growth Marketing Bootcamp: All My Notes from SaaStock
This week I’m in Dublin with the Enhancv team to attend one of the leading events for SaaS business growth in Europe – SaaStock. Everyone who’s anyone in product, marketing, sales, and business development in the SaaS industry attends this awesome event. Which means there’s a lot to learn and a lot to see. I’ll […]
How to Write a Killer Blog Post? The 11-Step Process I Perfected by Publishing 750,000 Words
It’s a Sunday evening and I’m sitting down to finally draft out next week’s blog post. Frankly, I don’t feel like doing it. I’d much rather relax on the sofa, devouring the next episode of The Night Manager. But I remind myself that I haven’t gotten this far in my 11-year-long blogging “career” simply by […]
My Productivity System – a Routine That Tames the Chaos
It’s Sunday morning, I’ve just taken a shower after my morning run. Coffee is steaming, breakfast is waiting, and my cat is lying on the kitchen counter overlooking the table. She looks on as I sit down, take a sip, and get to work. I open my bullet journal, my task list, and my calendar. It’s […]