This post was originally written in January 2018 and last updated in January 2023. It’s still early in the new year, there’s the pleasant buzz of some new beginning still wringing in my years. I sit down, look at a blank space before me, and start writing down goals. Does this sound familiar? Yes? And […]
Digital Strategy, Content Marketing, Growth, and Measurement
How to Ask Your Employer to Pay for Your Professional Course?
As kids, we’re used to asking for the things we like – writing a letter to Santa is a given. But as time goes by, we lose this ability. I don’t think we should – especially when it comes to your professional development. Asking for more is a way to build your skills and ultimately […]
The Practice: Shipping Creative Work Through Curiosity, Generosity, and Connection [Book Notes]
Thirty-two. That’s the number of sticky notes in my copy of “The Practice”. For a book that’s 250 pages long, that number clearly shows I found Seth Godin’s book pretty damn relevant. It’s a read designed to help creators and professionals come to terms with the peculiarities of a world where our best work is […]
6 Freelancer Fears That Keep Me up at Night – And How I Handle Them
“Finally, what took you so long?” This was one of the most common reactions among my close work friends when I told them I’m venturing into the freelancer world back in 2019. To be frank, it took me a really long time to even start thinking about freelancing. I always thought it would be overwhelming […]
Crafting Successful Brand Messaging: a Step-by-Step Guide [with Template]
Here’s a typical scenario. After lengthy discussions, the team finally agrees. The current brand messaging is outdated and inefficient. Something needs to be done. They hire a creative expert that comes up with a great new headline and some copy for the landing page. The homepage gets redone, everyone’s happy, the end. On the surface, […]
Qualitative Marketing Research: What to Ask, Tools to Use, and How to Get It Right
I used to work as the Marketing Director of an e-shop, but there was a time of year when titles didn’t matter. Every year, the days between December 10 and Christmas were spent in the client support team. You were expected to help with the quick spike of customer requests no matter your position. I’d […]