How much time does content prep take you? If you’re anything like me, you spend something like 3-5 hours before writing a single word in your blog draft. I’m talking from the point of view of a blog writer, but it’s the same story, no matter if you’re creating videos, podcasts, or something different. As […]
Digital Strategy, Content Marketing, Growth, and Measurement
“What is the most important skill a marketer should cultivate?” I got asked recently. It didn’t take me more than a heartbeat to reply. “Empathy and curiosity.” Technical skills can be learned or improved. The innate willingness to understand your audience is much harder to develop. But thankfully, some tools and methodologies can help you […]
Impostor syndrome is almost a given for digital professionals. 70% of people get these feelings – so they are more than normal. Here are my ways of dealing with impostor syndrome and try to help you silence your inner critic.
There’s no greater tragedy than a great piece of content that gets launched with a poor distribution strategy. A good rule of thumb is to invest as much time in distribution as you dedicate to content creation. And I’ll show you how to plan your content distribution strategy now.
Marketers need to keep up to date with current digital marketing trends. You can easily do this with these 10 digital marketing reports. They are jam-packed with insights and relevant stats!
Back in May 2019 I went into the Registry Agency and filed the documents for my incorporation. 20 months, 161 invoices, and one global pandemic later, I get the question “How did you start and what’s your advice?” more and more often. There’s no one single path to freelance success any more than there’s one […]