Jobs to be Done is a customer development framework with great potential. Here you’ll learn the JTBD basics, my step-by-step process (together with templates you can copy) of conducting interviews, and ways you can use the insights throughout your organization.
Digital Strategy, Content Marketing, Growth, and Measurement
My Two and a Half Burnouts – and the Lessons Along the Way
It was 3 AM on a pretty spring night and I had just finished work. I didn’t know it then but this was my first burnout. It lasted for about 3 months. And it was exhilarating. But I’m getting ahead of myself. I finally understood what burnouts are not after I had one but after […]
Coronavirus Content: the Good, the Bad, and the New Normal
It’s time to acknowledge that we’re never getting back to normal. This is also true for your content marketing strategy. In this post, I’ll cover some insights into the changing consumer behavior, media consumption, and topics of interest – together with some great examples of brands doing it right.
Spring Clean Your Social Media [Step-by-Step Guide and Checklist]
Updating your online accounts is like flossing. You know it’s a good habit to have, but you somehow never get around to it. Even if you’re the most on-point marketer or entrepreneur, account updates never get to the top of your priority list. After all, they work, right? So what if the bio is a […]
7 Remote Work Myths You Should Forget Right Now
There’s a ton of advice on being productive while working from home. And I think you shouldn’t follow some of it. Here are the most common remote work myths I’ve seen – and what I think you should do instead.
How Brand Storytelling Sells Wine: Le Beaujolais Nouveau est arrivé!
Do you have any idea when the new Merlot vintage is coming out? What’s the most recent news you hear about Cabernet? Yeah, thought so… But you may have heard that the third Thursday of November is Beaujolais Nouveau Day. This is the day wine connoisseurs get to meet the new vintage of young wine […]