I always hold my breath when I click the button to submit a speaker application. I lean forward in my seat, my heart beating just a bit quicker. Experience doesn’t seem to play a role – the excitement and anxiety cocktail doesn’t get any weaker. Those tumultuous emotions don’t have anything to do with how […]
Digital Strategy, Content Marketing, Growth, and Measurement
Get Your First Marketing Job with Zero Experience
Countless times, I need to write the same advice. It’s because countless times I get asked the same question. “What’s your advice for a person just starting their marketing career? What do I do – and how do I get a job?” So I decided to distill how to start in marketing with no experience […]
Ana Reyes-Menendez: Our Brain Has Not Evolved at the Speed of Tech
As a science geek, I’ve always been interested in the research part of marketing. This is why I was immediately drawn to Ana Reyes-Menendez in the lineup of the upcoming Innovation Explorer conference. She started her career in communications some 10 years ago and then went into the world of science to search for marketing […]
Dan Ramsden: Designing User Experiences Requires a Balance of Humility, Curiosity, and Confidence
Dan Ramsden is the Creative Director for User experience architecture at the BBC. He designs experiences for a living. He’s quick to note, though, that everyone does that. Dan leads a team of information architects who are committed to making the BBC’s tools, content and experiences more meaningful and connected. This sounds like a hard […]
Top 10 Digital Marketing Reports You Shouldn’t Miss in 2019
I’m a sucker for good reports. I have been carefully collecting those like a botanist gathering new specimens in her herbarium. But the difference is that dried plants stay the same, while interesting statistics have a way of living a life of their own. They are changing over time and they can not only point […]
The Best Books for Marketers: 20+ Reads for Each Stage of Your Career
At the end of the first course lecture, a hand goes up. “Could you recommend us any books to read?” A variation of this happens in each course I teach. I often tell my content marketing students that the best way to create content is to listen to your users’ questions. I decided to practice […]