July 28 2019 was the day when I finally bit the bullet. Just one click. Just one button: “Request Invite to Become a Mentor” A year and a few days later I registered session 100 on GrowthMentor. It’s been a wild ride – one that I suspect might’ve even helped me more than the people […]
Digital Strategy, Content Marketing, Growth, and Measurement
Defining Your Tone of Voice: Full Step-by-step Guide & Exercise Templates
Tone of voice, brand personality, brand archetypes… No matter what definitions you use, creating a distinct brand character will set you apart and build trust with your audience. Here is everything you need to know about crafting your brand’s tone of voice.
Building a StoryBrand: Using the Power of Storytelling in Marketing [Book Notes]
Ever since prehistoric times, humans have gathered around and exchanged stories. And using it for marketing is just sound logic. “Building a StoryBrand” goes beyond the storytelling theory and provides a simple structured approach that anyone can use. Here are my structured book notes with the most important ideas from the boo
How to Balance a Side Project and Full-time Work
Having a side project has many benefits – but it’s also a ton of work to make one work. I’ll share with you 9 pieces of advice on running a side project.
Obviously Awesome: a Guide to Successful Positioning [Book Notes]
To me, positioning has always seemed like a theoretical exercise with a place in executive boardrooms but little applicability to real life. Thanks to “Obviously Awesome” by April Dunford I learned the real implications of positioning and the steps to building it right. Read this review for the full picture!
7 Women Marketers I Want to Be When I Grow Up
It’s important to have role models that energize you and you can identify with. So for all my female friends, here’s my roundup of great women in marketing – visionaries, leaders, authors, and all-round great human beings.