My Blog
My blog is the place where I share actionable advice and in-depth tactics that can help you build up your knowledge and add new skills to your marketing stack. My content is as detailed and specific as possible, including templates and samples you can put to practice right off.
How to Write a Killer Blog Post? The 11-Step Process I Perfected by Publishing 750,000 Words
It’s a Sunday evening and I’m sitting down to finally draft out next week’s blog post. Frankly, I don’t feel like doing it. I’d much rather relax on the sofa, devouring the next episode of The Night Manager. But I remind myself that I haven’t gotten this far in my 11-year-long blogging “career” simply by…
My Productivity System – a Routine That Tames the Chaos
It’s Sunday morning, I’ve just taken a shower after my morning run. Coffee is steaming, breakfast is waiting, and my cat is lying on the kitchen counter overlooking the table. She looks on as I sit down, take a sip, and get to work. I open my bullet journal, my task list, and my calendar. It’s…
Productivity Tools – a Fast Track to Success
I mentioned in the first post of this series that no tool can help you without the right mindset. The opposite is also true. No one app can become a panacea for your efficiency issues, but the right productivity tools can save you lots of time and improve your flow. Of course, productivity is a deeply…
The Personal Productivity Methods I Love – and You Should, Too!
A friend surprised me recently. She was interested to hear about the personal productivity methods I use. I almost didn’t know where to start – and moreover, I didn’t understand why she wanted to hear from me of all people. Aren’t there enough productivity gurus out there? It seems we’re always looking for answers on productivity…
Brian Solis: Figure Out How The World Is Changing And How To Be More Relevant As The World Changes
I am often amazed by how approachable big keynote speakers can be. It took about 15 minutes for Brian Solis to reply to my twitter-invitation for an interview at DigitalK. 4 hours later, we were sitting in the rooftop bar of his hotel. We talked about consumer experience, storytelling, and the skills marketers need to…
What GDPR Taught Me About Project Management
“I’ve compiled a laundry list with every to do that came to mind, but you guys will probably need to add to it,” Dimitar, our CEO, said. It was his last day in the office before a major US trip that would last several weeks and we were at the beginning of May. The deadline…
DigitalK 2018: Customer Understanding Trumps Technology
No matter what organizers plan for, conferences have a way of coming up with a common topic all on their own. DigitalK is a conference on the future of business. But based on the talks this year, I can say it’s a conference focused on customer knowledge, customer experience, and how tech can be an…
So You Want a Career in Marketing?
“What does a PR person actually do,” I asked. Without knowing it at the time, this was the first step of my career in marketing. The idea came to me largely by chance and my personal career development was as haphazard as a ball’s journey in a pinball machine. It’s crazy to think that 11…
Professional Development Planning – a Guide Based on Experience
I woke up and immediately felt a profound sense of confusion. It was the first day that I was unemployed. It felt weird even thinking about that word in relation to myself. I started working full-time when I was in my first year of university and had spent precisely 10 years with no employment gap.…