Valchanova.me
Digital strategy, content, growth, and measurement
This week I’m in Dublin with the Enhancv team to attend one of the leading events for SaaS business growth in Europe - SaaStock. Everyone who’s anyone in product, marketing, sales, and business …
Continue Reading about Growth Marketing Bootcamp: All My Notes from SaaStock →
Last year wasn’t so successful for me in the reading department - I guess it’s a natural result of having a lot on my plate. But one book stands out and has won a position of almost true hegemony in …
Continue Reading about Sprint: A Book That Helps You Solve Problems With Speed →
I had the pleasure to talk at the wonderful WordCamp Bucharest about setting up a growth experiments process. Here's a short recap of the talk, together with the slides from my presentation. Read on …
Continue Reading about Growth Experiments: Lessons From a Failed Attempt →
I've never written an "event diary" from an online event before, but Growth Marketing Summit proved to be much more than a regular online conference. It is a full-on event with some of the most …
Continue Reading about Growth Marketing Summit: Marketing with Speed and Data →
Reading marketing books can be a very disappointing activity. The time it takes a title to travel all the way from the author’s head to the reader’s hands is often longer than the half-life of …
Continue Reading about Hacking Growth: Why You Need to Start Experimenting Today →
