Tag: brand messaging
![Building a Distinctive Brand: Bridge “The Brand Gap” and “Zag” [Book Notes]](https://valchanova.me/wp-content/uploads/2024/02/zag-brand-gap-header-1.jpg)
Building a Distinctive Brand: Bridge “The Brand Gap” and “Zag” [Book Notes]
As I dive deeper into the topic of branding, I’m gradually meeting more exciting experts on the topic – and Marty Neumeier is definitely one of them. His books are proof enough. Both “The Brand Gap” and “Zag” are experience-style books. The way the information is presented is definitely unique, but that’s not all. The…
![Positioning: The Battle for Your Mind [Book Notes]](https://valchanova.me/wp-content/uploads/2024/01/positioning-ries-trout-book-cover.jpeg)
Positioning: The Battle for Your Mind [Book Notes]
To understand a concept deeply, you need to know The Greats. Frankly, this is why I reluctantly reached out to “Positioning: The Battle for Your Mind” by Al Ries and Jack Trout. After all, the book was initially published in the 1970s, and a lot has changed. But I still found “Positioning” a useful read.…