Over the past 2 years, I’ve been trying to employ the full power of templates and standardized documents. I’ve found that this works in 2 situations. First, when it comes to formats you’ll be reusing …
Value Proposition Canvas: What It Is and How to Use It to Know Customers Better [Templates & Step-by-Step Guide]
I still remember the first time I read Alex Osterwalder’s Value Proposition Design. I have a visual memory of sitting in a café and leafing through the book, then immediately having the urge to test …
Topic Research: The Tools and Process You Need to Generate Content Ideas
It’s that time of the week again. The moment every content marketer dreads. You sit in front of your computer and a blank page stares back at you. The title reads “Content Topics for the Coming …
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Message Mining: Don’t Write Great Copy – Steal It!
I first heard about a technique called “review mining” some years back from Joanna Wiebe from Copyhackers. And it was a true revelation. Today, there’s rarely a project I start that doesn’t use …
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