Valchanova.me
Digital strategy, content, growth, and measurement
“What is the most important skill a marketer should cultivate?” I got asked recently. It didn’t take me more than a heartbeat to reply. “Empathy and curiosity.” Technical skills can be learned …
Continue Reading about Customer Journey Mapping: How-to Guide and Free Template →
Over the past few years, content creation has become a serious thing for both individual publishers and brands. And although we now spend almost 4 hours writing a blog post, the amount of time people …
Continue Reading about The Ultimate Guide to Content Distribution: Strategy, Tactics, and Tools →
Over the past 2 years, I’ve been trying to employ the full power of templates and standardized documents. I’ve found that this works in 2 situations. First, when it comes to formats you’ll be reusing …
I still remember the first time I read Alex Osterwalder’s Value Proposition Design. I have a visual memory of sitting in a café and leafing through the book, then immediately having the urge to test …
It’s that time of the week again. The moment every content marketer dreads. You sit in front of your computer and a blank page stares back at you. The title reads “Content Topics for the Coming …
Continue Reading about Topic Research: The Tools and Process You Need to Generate Content Ideas →
I first heard about a technique called “review mining” some years back from Joanna Wiebe from Copyhackers. And it was a true revelation. Today, there’s rarely a project I start that doesn’t use …
Continue Reading about Message Mining: Don’t Write Great Copy – Steal It! →
