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Digital strategy, content, growth, and measurement
“Finally, what took you so long?” This was one of the most common reactions among my close work friends when I told them I’m venturing into the freelancer world back in 2019. To be frank, it …
Continue Reading about 6 Freelancer Fears That Keep Me up at Night – And How I Handle Them →
"Let's have a quick call tomorrow. I have some thoughts I want to share." It looks like a completely normal request from a client, doesn't it? And yet, it's enough to get me spiraling. "Sure, …
Continue Reading about Confessions of a Fraud: What I Learned from Dealing with Impostor Syndrome →
Imagine you’re in IKEA. There’s the winding main road that everyone takes. But you know exactly where you want to go and you want to get there fast. So you take a shortcut and you’re there in no time. …
This post was originally written in January 2018 and updated in January 2022. It's still early in the new year, there's the pleasant buzz of some new beginning still wringing in my years. I sit …
Continue Reading about New Year’s Resolutions And How I Manage To Keep Them [Updated for 2022] →
There’s a lot that goes into the recipe for productivity. And nothing comes close in terms of impact to a well-developed habit. Habits help you keep on track with the least amount of energy …
Continue Reading about 8 Habits Marketers Need to Make Their Career Soar →
Nine years ago, almost to the day, I was invited to plan a science event for fun. I didn’t know it at the time, but this was the start of a side project of epic proportions. Fast forward to today, …
Continue Reading about How to Balance a Side Project and Full-time Work →
