I spoke with David Armano, Global Strategy Director at Edelman, at the recent DigitalK Conference. We talked about brand purpose – why it’s important and how marketers can develop it for their organization. Here’s what he said in our interview.
As a science geek, I’ve always been interested in the research part of marketing. This is why I was immediately drawn to Ana Reyes-Menendez in the lineup of the upcoming Innovation Explorer conference. She started her career in communications some 10 years ago and then went into the world of science to search for marketing […]
Dan Ramsden is the Creative Director for User experience architecture at the BBC. He designs experiences for a living. He’s quick to note, though, that everyone does that. Dan leads a team of information architects who are committed to making the BBC’s tools, content and experiences more meaningful and connected. This sounds like a hard […]
I am often amazed by how approachable big keynote speakers can be. It took about 15 minutes for Brian Solis to reply to my twitter-invitation for an interview at DigitalK. 4 hours later, we were sitting in the rooftop bar of his hotel. We talked about consumer experience, storytelling, and the skills marketers need to […]
I thought my interview with Igor Beuker will be about innovation, disruption, and ways your business can make it in the ever-changing digital economy. I was caught completely by surprise. I didn’t expect the lines you’ll read below – a long, open, and really honest explanation about the feelings current trends spark. Since this didn’t […]
It’s the end of the line. You either adapt or you die. You’ve got to keep up with the trends or you will be swept away by the storm of disruption. Talking to Igor Beuker will make you feel a profound sense of urgency as a marketer or a business owner. The speaker, serial entrepreneur […]