Dan Ramsden is the Creative Director for User experience architecture at the BBC. He designs experiences for a living. He's quick to note, though, that everyone does that. Dan leads a team of …
Brian Solis: Figure Out How The World Is Changing And How To Be More Relevant As The World Changes
I am often amazed by how approachable big keynote speakers can be. It took about 15 minutes for Brian Solis to reply to my twitter-invitation for an interview at DigitalK. 4 hours later, we were …
The Full Guide to Audience Research: Creating Buyer Personas Through Data
“What should we be telling our audience?” That’s the first question business owners in search of marketing advice ask me. “Depends,” I’d often answer, “Who is your audience, anyway?” You first need …
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David Darmanin On Empathy: Don’t Optimize For Leads, Prioritize Your Users
When I wrote to David Darmanin with an interview request, it didn't occur to me he might actually say yes. That’s why I was both surprised and a bit nervous, staring into my laptop screen while …
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Design Thinking, Empathy, and Solving Problems – an Interview with Matt McBride
I was scrolling through the list of speakers for Innovation Explorer and a name caught my eye. It was the name of Matt McBride, VP, Experience Design at SoftServe. I hadn’t heard it before, but I’m …