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“What is the most important skill a marketer should cultivate?” I got asked recently. It didn’t take me more than a heartbeat to reply. “Empathy and curiosity.” Technical skills can be learned …
Continue Reading about Customer Journey Mapping: How-to Guide and Free Template →
I still remember the first time I read Alex Osterwalder’s Value Proposition Design. I have a visual memory of sitting in a café and leafing through the book, then immediately having the urge to test …
A couple of years ago, my CMO and I were working on a messaging refresh for our product. We had ventured into some serious soul-searching as to what our ideal users look like and how we can showcase …
Dan Ramsden is the Creative Director for User experience architecture at the BBC. He designs experiences for a living. He's quick to note, though, that everyone does that. Dan leads a team of …
I am often amazed by how approachable big keynote speakers can be. It took about 15 minutes for Brian Solis to reply to my twitter-invitation for an interview at DigitalK. 4 hours later, we were …
“What should we be telling our audience?” That’s the first question business owners in search of marketing advice ask me. “Depends,” I’d often answer, “Who is your audience, anyway?” You first need …
Continue Reading about The Full Guide to Audience Research: Creating Buyer Personas Through Data →
