Tag: content tactics

Digital Strategy
The Expertise-Visibility Gap: Why Being Great at Your Work Isn’t Enough to Be Seen
You’re genuinely good at what you do. You can do things most people in your field can’t. And right now, that’s probably the world’s best-kept secret. If you’re an expert, a developer, a founder, a freelancer, or a consultant who does remarkable work and stays nearly invisible while doing it, this one’s for you. That…
Content Marketing
A Guide to ‘Epic Content Marketing’ [Book Notes]
Ever since I started learning about content marketing, Content Marketing Institute and Joe Pulizzi have been indispensable sources of knowledge. In a world of ‘hacks’ and ‘tricks,’ Pulizzi’s work has always been focused on the things that don’t change: the strategic value content can bring for both the audiences and the business. “The essence of…
Content Marketing
Content Repurposing: 6 Methods to Extend Your Return on Effort
How much time does content prep take you? If you’re anything like me, you spend something like 3-5 hours before writing a single word in your blog draft. I’m talking from the point of view of a blog writer, but it’s the same story, no matter if you’re creating videos, podcasts, or something different. As…