content marketing Archives

Digital Strategy
Pantone Color of the Year 2026: When Marketing is the New Black
Color is a universal language. We communicate through color, regardless of background, gender, or ethnicity. But does anyone own color? If you’re inclined to say ‘Yes,’ only one entity comes to mind: Pantone. And while Pantone’s commercial success story is interesting, I want to tell you about their marketing masterpiece, Color of the Year. But…
Content Marketing
Your Remarkable Content Angles: How to Stand Out With Content That’s Uniquely You
In today’s fast-paced business environment… You probably rolled your eyes when you read this, right? I sure did when I wrote it. If you search this exact phrase in Google, it will return 549,000 results. And herein lies the issue. Your audience doesn’t judge your content solely based on objective value. Sure, you need your…
Digital Strategy
Top Digital Marketing Reports You Need in 2025 to Keep up With Marketing Trends
Marketers need to keep up to date with current digital marketing trends. You can easily do this with these 10 digital marketing reports. They are jam-packed with insights and relevant stats!
Content Marketing
A Guide to ‘Epic Content Marketing’ [Book Notes]
Ever since I started learning about content marketing, Content Marketing Institute and Joe Pulizzi have been indispensable sources of knowledge. In a world of ‘hacks’ and ‘tricks,’ Pulizzi’s work has always been focused on the things that don’t change: the strategic value content can bring for both the audiences and the business. “The essence of…
Content Marketing
Content Repurposing: 6 Methods to Extend Your Return on Effort
How much time does content prep take you? If you’re anything like me, you spend something like 3-5 hours before writing a single word in your blog draft. I’m talking from the point of view of a blog writer, but it’s the same story, no matter if you’re creating videos, podcasts, or something different. As…
Content Marketing
The Ultimate Guide to Content Distribution: Strategy, Tactics, and Tools
There’s no greater tragedy than a great piece of content that gets launched with a poor distribution strategy. A good rule of thumb is to invest as much time in distribution as you dedicate to content creation. And I’ll show you how to plan your content distribution strategy now.