Valchanova.me
Digital strategy, content, growth, and measurement
Ever since I started learning about content marketing, Content Marketing Institute and Joe Pulizzi have been indispensable sources of knowledge. In a world of 'hacks' and 'tricks,' Pulizzi's work has …
Continue Reading about A Guide to ‘Epic Content Marketing’ [Book Notes] →
I have a beef with branding. At least with branding books, branding courses, and branding teaching. All branding advice I've heard so far – even in recommended talks, lessons, or posts …
Continue Reading about Different: Building Branding that Resonates [Book Notes] →
In marketing, there’s this sense that we’re in a constant state of flux. New channels sprout left and right every week. Consumers are evolving rapidly. A three-year pandemic, a major war, and a …
Thirty-two. That's the number of sticky notes in my copy of "The Practice". For a book that's 250 pages long, that number clearly shows I found Seth Godin's book pretty damn relevant. It's a read …
Early on in my career, I was surprised to find that most copywriting books are very practical. There was no talk about inspiration and talent. A copywriter uses a set of tactics – like tools in a …
Continue Reading about AdWeek Copywriting Handbook: 48 Ways to Make Your Copy Shine [Book Notes] →
Eugene M. Schwartz was not just a stellar copywriter. He actually introduced a bunch of important copywriting concepts we still use today. And it’s no surprise that his “Breakthrough Advertising” is a …
Continue Reading about Breakthrough Advertising: The Copywriter’s Go-to Guide [Book Notes] →
