
A recap of WordCamp Europe 2026 in Kraków: the talks reshaping how I think about marketing in the AI era, and the community that’s still the real reason I go.

You’re genuinely good at what you do. You can do things most people in your field can’t. And right now, that’s probably the world’s best-kept secret. If you’re an expert, a developer, a founder, a freelancer, or a consultant who does remarkable work and stays nearly invisible while doing it, this one’s for you. That…