
If you’re looking for a speaker ready to share specific details from her experience and ready to provide actionable advice, then we’ll be a good fit! I have a passion for sharing knowledge and meeting new people. I’ve spoken at many local and international events, and you can check out some video recordings here:
I’ve also spent more than 10 years on stage in drama classes, so I am not a shy speaker! If you need additional information on my experience and expertise, drop me
I’d love to be part of your event!
Let’s discuss what topics will fit best with your conference’s program.
My talks have consistently received high praise from participants.
In 2021, I was part of the biggest event on Product Led Growth and my talk was among the top viewer favorites among more than 60 sessions:

My talks have consistently received high praise from participants. In 2019, I had the pleasure to speak at the biggest WordPress conference in the world and my content planning workshop was rated as the top workshop by participants.
Here are a couple of comments I’ve received from attendees who’ve seen me speak:
Vassy has the expertise needed to present complex marketing topics in a clear practical way. And, just as importantly, she has the presence and infectious energy to keep the audience engaged and entertained. It shows she loves what she does – and I’m sure she carries that passion through to any talk or workshop she does, just as she did for the Creator Bootcamp.
Benjamin Dell, Hey Summit
Organizer of the Creator Bootcamp
I must say that I did some other work, listening to most presenters just as background noise. Then came you, and you got my full attention. You talked about the very real questions that I was pondering for some time already.
Edige Thein, Truth Technologies
“Content Marketing Automation”, Future of Marketing Automation Conference
It was a really great workshop – informative, thought-provoking and very useful. It gave us lots of interesting stuff to go away and research, and you delivered it really well.
Hannah, Guy &Ehron (Wildheart Media)
“The content planning workshop”, WORDCAMP EUROPE
The best speaker at the Soft Unit Conference! The talk was practical, interesting, useful, and inspirational.
Attendee of “Building Data-Driven Buyer Personas”
Soft Unit Conf
To me, it was the most interesting talk of the conference. A lot of content. I’m trying now to implement your suggestions. Brava!
Attendee of “Rule with data – measurement for your business”
WordCamp Milano
Speaking Topics
Here are some of the topics I’m passionate about and can present at your next event.
Smart, Sassy, or Sweet: Make Your Brand Speak in Its Own Unique Voice
30/60 min | Presented at ProductLed Summit
You’re already producing useful content that educates and informs. But if you “remove the label” (or the logo in the header), will people know that content is yours? If the answer is “Not sure”, then you need to strengthen your brand’s voice.
People want to connect with content that has a strong personality. This makes building your brand voice a key part of your content’s differentiation strategy. And that’s not just relevant for blog posts – the best brands will make you chuckle, feel inspired, or cared for even with the modals, buttons, and form descriptions across the site.
In this session, learn how defining brand tone of voice is much more than just throwing a bunch of adjectives on a whiteboard and seeing what sticks. You’ll learn specific exercises that will help your team make sense of the madness and create an actionable voice blueprint that works in real life.
Building data-driven buyer personas
30/60 min | Presented at WordCamp Sofia, Soft Unit Conf, and more
We often put a dividing line between quantitative data and the personal relationship with clients. The thinking goes that if we focus on numbers too much we forget the actual people behind them.
We’ll fight this notion by demonstrating how data can help you understand your users and build better buyer personas. We’ll answer the following questions:
- What can Google Analytics, Facebook Audience Insights, and Linkedin Website Demographics teach us about our audience?
- How to build on top of quantitative information with interviews and personal feedback?
- How to group and segment data into distinct personas?
Key takeaways: Even if your business is just starting, there’s lots of available information you can use to understand who your customers are, what value are they looking for and how you can talk to them efficiently.
The big bad content planning workshop
60/90/180 min | Presented at WordCamp Europe
How many types of content do you have in your posting plan? If the answer is “less than 10”, we’ve got some work to do!
People often think creating content is a question of creativity, but that’s not true. If you roll your sleeves up and do the work, you can come up with lots of content ideas that bring value to your audience.
During this talk, we’ll review different ways of generating content ideas and building topic groups and content clusters – for your blog, newsletter, or social media accounts.
We’ll start by defining your audience and researching their interests. We’ll choose the topics, formats, and channels that fit them well and differentiate you from competitors. Finally, we’ll combine all of them in a robust content distribution plan that increases your content production efficiency through repurposing.
Just hit “Publish” and moved on? You’re doing it wrong! A deep dive into content distribution and repurposing
30/60 min | Presented as a GrowthMentor workshop
You’ve worked your brain off. You’ve researched, written, edited, designed… you’ve sweated for hours to produce a stellar piece of content for your blog. That gets no eyeballs. Zilch. Nada. Crickets through and through.
This is an everyday reality for content creators – but it doesn’t need to be. You can expect far better results if you add two extra ingredients to your content production routine. And these are content distribution and repurposing. In this talk, you’ll see how to get them right.
You’ll learn how to get more eyeballs on your WordPress site by leveraging other channels. You’ll understand why you need to plan distribution at the start, not once you’ve already published your post. And you’ll see what you can delegate and what to keep under control.
The 3 types of content metrics
30/60 min | Presented at WordCamp Milano
You get a great idea about a blog post, you spend a bunch of time researching, a sleepless night writing, and a couple more hours editing and fine-tuning. You then push the Publish button and see your new creation flap its wings and disappear beyond the horizon of the Internet. You’re done! Right?
Wrong! You can’t improve what you can’t measure – so how are you going to get better at content creation if you seldom look at the numbers. This talk will give you a framework for evaluating content performance based on 3 types of content metrics. If you use them daily, I guarantee you’ll see content performance improving
Freelancer and small business branding: How to win clients by being you?
60 min | Presented at Startup Grind and Open Fest
If you’re a freelance professional or part of a small size team, you have to work on the brand of you. But branding is associated with expensive and complex things like logos, color schemes, and ridiculously clever business cards. Where to start? This presentation will be a better place than most.
Over the span of 30 minutes, I will give you an actionable blueprint for your branding strategy. The basis here won’t be The Big Marketing Bucks (TM), but authenticity and professionalism. You will walk away ready to:
- define your ideal audience,
- understand their needs and how you can deliver on them,
- build your value proposition by balancing the personal and the professional.
Key takeaways: Branding can be done without deep marketing knowledge if you know well your audience and their needs. Then you can provide them with consistent value, proving your professionalism.
Personas are not enough! Learn about Jobs to be Done
60/90 min | Presented as a GrowthMentor workshop
Do you know what your customers want? Too often, we reply with a resounding yes when in reality we don’t have a clue. The first step to knowing more is to actually speak with your customers.
Jobs to be Done is a great methodology that helps you uncover the deeper motivation of customers. If done right, it can be a powerful weapon that can inform your messaging, product features, or pricing model. In this presentation, I will present the key components of the JTBD theory. I will also share my personal experience with implementing it and using the findings in the long-term marketing strategy.
Key takeaways: Personas tell us who our customers are, but Jobs to be Done tells us why they do what they do. Having one without the other is only part of the picture – and while everyone talks about buyer personas, few people talk about Jobs to be Done. The balance should be restored
The 10 productivity commandments
30/60 min | Presented at WordCamp Sofia and HackConf
Deep work, Maker time, Personal Kanban, GTD, MIT, Pomodoro… Productivity is on everyone’s mind and there’s countless advice out there. Over the years, it feels like I’ve tried it all. Not out of curiosity, but out of sheer necessity – I’m working on 4 major projects at a time, not to count a blog, a series of science events, and a course with 600 students!
In this talk, I’ll share with you the methods, routines, and tools that worked. My goal is to give you 10 actionable takeaways you can apply to your work tomorrow – or even today. Some of them include:
- Why Pomodoro can be glorious – and why it sometimes flops?
- How to make your calendar the best guardian of your sanity?
- What else to pay attention to, if time management is just half the picture?
Key takeaways: Productive people work hard to stay productive – and you can start building habits towards that one step at a time.
I want to hear about your event
No matter the size or the specialty, if you need a speaker covering digital marketing topics, we can work together. Let me know what’s your schedule and needs, so we can find a workable solution.
I’d love to be part of your event!
Let’s discuss what topics will fit best with your conference’s program.