We’ve all heard the “one small step for man” speech. But it barely registers.
It’s often heard to understand that this is it. The small step. The one you made just now.
There isn’t always a clear threshold. There isn’t a lunar module staircase you’re jumping off of. And that makes the small step harder to recognize.
Doing some extra work for a client because you feel it’s right.
Writing another post for social because consistency is what truly matters.
Staying up a bit later to finish this newsletter.
Or saying, “No, tomorrow!” when you really need a break.
All of these small steps matter and they made lead to new opportunities, new connections, or new understanding of well-being.
As this newsletter goes out to your inbox, I’m traveling to Italy for a half-marathon. And I know that the short shakeout run I did today is just as important as the 2-hour run I did last week. Each one is bringing me closer to my goal. Each one is a small step and a giant leap at the same time.
All steps matter,
P.S. What’s the one step you’re committing to this week?
🎙️ New Interview
I’ve been talking to some great people lately and this is no exception. Steve and I spoke about audience development, common copywriting mistakes, my favorite sources of marketing insights, Jobs to be Done, and much more.
👌 Handpicked Stories for You
Pre-suasion (Speed Summary)
A powerful concept devised by the king of influence Robert Cialdini. “Pre-suasion” is the art of attracting and channeling attention. The way you do it is to embed positive associations in the minds of your audience. This short post will show you the key points Cialdini makes about “pre-suasion”.
LinkedIn Posting Best Practices for 2023 [Infographic]
I’m not a fan of algo hacking. I still believe you need to create for humans first, but you still need to optimize for visibility. This post showcases the data from one of the best annual LinkedIn research projects I follow. It’ll give you some valuable advice, like not editing posts as soon as they publish and the ideal length of text posts (1200 – 1800 characters).
The Gmail Promotions Tab: 10 Years of Email Marketing Misunderstandings
I didn’t know Gmail’s Promotions tab was this old! But I guess this is as good a time as any to clear up some misunderstandings. Turns out your email’s placement in Promotions doesn’t necessarily affect your click and conversion rates. And if there’s a change in open rates, it’s mostly because people are confused, not excited to see you in their main inbox.
5 Content Discovery Trends To Inform Your Marketing Strategy
How does your audience find content like yours? The answer is difficult, but this post will give you some insights. The prevalence of video content, the use of social media as search engines, and niche topics are the most interesting trends listed here for me.
How to Become a LinkedIn Top Voice or Community Top Voice
You’ve definitely seen the new badges on LinkedIn. This post will teach you how to get one and how to keep it (because, as it turns out, you need consistency to stay on the top). The good news is that, to become a Top Voice, you just need a few targeted comments that bring true value.
👀 Interesting stuff to click on
- This inside look into Big Ben – it’s a curious short movie that gave me an idea of what to do when I’m in London next year. They do Big Ben tours, too!
- This curious branding story – if you’ve ever wondered how a drug gets its name… wonder no more!
- Weekly cat – if you have a cat, get a cup!
I hope these put a smile on your face!
🔥 That’s a wrap! Before you go…
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