Doing just one push-up is the most efficient way of building strength. And the same applies to marketing.
Let me explain.
There’s this thing they call ‘the one push-up rule.’ And it goes like this.
Most people who want to build up a habit for strength training start by making elaborate plans for progress and adding long hours of training to their weekly schedule. This works like a charm for a week or two but it’s hard to sustain in the long run.
On the other hand, you can start training by setting a ridiculously small goal for yourself. “All I need to do today is one push-up.” Of course, if you get down for one, you’ll probably do ten. Heck, you might even add a few crunches while you’re at it. And over time, you start building strength through small, sustained habits.
And it’s the same in any other field of work and life.
Take the growth of this newsletter, for example. What did I do to sustain the trend last week? I posted a link to it in three newsletter directories. It took less than 15 minutes. But I took my small weekly step.
And if you look at them from afar, a series of small steps is indistinguishable from a giant leap. That’s what most giant leaps or ‘overnight successes’ actually are.
Take one step,
🚶 P.S. What’s your long-term destination, and what small steps will get you closer to it this week? Share away!
📂 In Case You Missed It
The Tools and Resources to Skill Up as a Marketer
If you want to keep up with the latest in the world of marketing, it can feel like drinking from a fire hose. So I tried to tame this up and summarize three key things: the latest changes, the fundamental skills we need, and what resources can help you along the way – including a mega-list of learning resources I’ll try to keep up to date.
👌 Handpicked Stories for You
Formats and the Funnel: How 17 Content Marketing Formats Align with Lead Generation
Web content supports the lead generation funnel in many ways. Eventually, we all learn that specific content affects specific parts of the funnel. So the content marketer can make strategic choices about formats and create content specifically to strengthen different parts of the funnel. In this post, Orbit Media categorizes formats based on different funnel stages so that you can better understand what content to use and when.
A Cheatsheet for User Interview and Follow Ups Questions
As an avid customer researcher, I always take note of good research questions I can use in interviews. This list is a great starting point for your own interview scripts, so you may want to save it. I’m not too crazy about the Why questions, though. In my experience, they just make people try to rationalize something they’ve done, and the explanation is often far from the truth.
A Crash Course in Speaking at Conferences
If your 2023 goals include getting more exposure as a speaker, this piece might be worth reading. Amanda Natividad shares some valuable tips, from choosing your topic to shining on stage.
How to Use Facebook to Build a Community in 2023
I have to say I stay off of Facebook as much as possible, but large swaths of users are there, especially among specific geographies and demographics. If your audience is there, here are some insights into building an engaged community on the platform. The two key pillars are relevance (sharing content that’s useful, interesting, and valuable) and response (building an engagement loop by replying to comments).
7 January Newsletter Ideas (and Why They Work)
Although the title includes the word ‘January’, these can work now, too. Especially when it comes to showcasing your spring product collection early. And leveraging social proof is in season any time of the year. So take a look here and plan your next campaign with extra inspiration.
🤩 Campaign worth seeing
How KFC Won Christmas in Japan
A bucket of fried chicken might be the last thing you’d put on the table at Christmastime, but it turns out KFC buckets are a holiday staple in Japan. A combination of a cultural void regarding Christmas traditions, a businessman on the brink of bankruptcy, and savvy marketing won the battle for staple holiday food. Now a third of KFC’s sales in Japan happen on Christmas!
👀 Interesting stuff to click on
- This dissection of tote bags – it’s just a bag, but it’s also so much more than a bag!
- This survey of happiness experts – we now know what the people who research happiness for a living do in their everyday life.
- Weekly cat – a very perplexed one, at that…
Just some interesting things to read, hope you enjoyed them!
🔥 That’s a wrap! Before you go…
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