The strategic thinking your week never makes room for.
Marketing Matters is a weekly email for the people who do the marketing work and rarely get to think about it. Each week I take one idea that actually matters and think it all the way through, so you come away with a sharper way of thinking about your own marketing.
One email, delivered weekly. No spam, unsubscribe anytime. A real human (me) reads every reply.
Join 13,589 marketers who’d rather think than scramble.
Most marketing newsletters give you more to do. This one gives you room to think.
You’re the one the marketing work lands on, whether that’s shipping the campaign or the LinkedIn post you’ve rewritten four times and still haven’t sent. The strategic thinking that would make it sharper keeps sliding to a someday that never comes.
Marketing Matters is your weekly nudge to stop and do that thinking. It’s the reminder to pause, the permission to spend the time, and the space to use it: one idea, thought all the way through, and the sharper questions it leaves you with.
Most newsletters add to the pile: more tactics, more hacks, more to keep up with. This one goes the other way. The through-line never changes: think better, not do more.
Written by Vassilena Valchanova, a hands-on messaging and content strategist with 20 years in B2B and SaaS.
More about me →
★★★★★
Why readers stick around.
“Super insightful, relevant and valuable. You always provide something interesting and in the trend to read about. So, motivating as well.”
— Diana S., Sopra Steria
“It’s not obvious or expected or overdone. You talk about things other people aren’t, or you frame it in a way other people aren’t. The examples and explanations are great and make me think about marketing in different ways, with clear advice/insight on how the topics can be applied in my own work.”
— Lindsey Bowman
“This newsletter gives me insights to apply in my brand, to improve my digital marketing learning and to keep me updated on the news in the digital marketing world.”
— Vivianne Velozo
“I am not a professional marketing specialist. My marketing knowledge is mostly from high school and professional experience in different fields. I have read your posts for about 15 years (pauses included), and you are extremely helpful in my marketing knowledge upgrade.”
— Jana
“I find your newsletter the digital breakfast for champions. Tight no-bullshit information, neatly ordered to serve the purpose of the work-related morning read.”
— Martin
“Every week, I think “maybe I should just unsubscribe from half the newsletters I follow and just replace them with yours so I can get your article recommendations instead?” Thanks for doing the hard work to make our info diet more nutritious!”
— Jonathan Garcia
“The links you include at the bottom to real helpful content is the favorite part of my newsletter.”
— Ghezal Omar, Senior Marketing Manager at Cisco
Marketing Matters is perfect for you if:
- you’d rather understand why something works than collect another tactic to try
- you’re the one the marketing work lands on, even if “marketer” isn’t your job title, and you’d rather do it with a strategy behind it
- you want to think strategically, but your week never leaves room for it
- you like your marketing advice grounded in strategic principles, not in hot takes
This newsletter probably isn’t for you, if you’re after quick hacks and growth tips to copy-paste. Plenty of good newsletters do that well. This one doesn’t try to.
Join 13,589 marketers who’d rather think than scramble.
One idea worth your time is coming your way. Make room for it.