The Marketing Matters Newsletter
Check out the latest editions of the newsletter below. And if you still haven’t done it, subscribe to get the next one in your inbox!
👷🏽 From maker to architect
These three skills are what I’m focusing on, as our jobs move away from execution.
🏕️ Before you build a community
Community is AI-proof, but you need to answer a few questions first.
✂️ Cut to the one thing
Constraints are gold, once you let go of the fear…
🥱 Who’s actually bored?
On varying your messaging – and when you shouldn’t.
🧭 Ten ways out of the commodity trap
Google got us thinking about “non-commodity” – and boy, do I have some examples to show you!
🎭 Showmanship over salesmanship
What advertising pros know and how we can apply these lessons to B2B.
👯 Taste is a team sport
A few practices you can take to make taste a team practice.
🎯 The third layer of differentiation
There’s more to differentiation than pure function and emotion…
🩺 What Dr. Robby teaches brands
We’re innately drawn to competent people and your brand can leverage that tendency.
🪑 The empty slot in your messaging
On emotions running high in B2B buying decisions.
🧭 The landing page you forgot about
Why updating your LinkedIn profile is the most worthwhile thing you can do now, and how to do it.
🥪 The AI sandwich
A look at my writing process and how AI and HI fit together.
🎯 Spend foolishly (on purpose)
I’m about to talk about wine pairings. I promise this connects to your marketing budget.
📋 Prioritization doesn’t matter (that much)
The instinct to prioritize is a good one. You’re applying it where it doesn’t serve you.
🎬 The conviction advantage
Would your CEO promote your product from the side of a Wheaties box? That’s what Timothée Chalamet did for his new movie. He also rented a 135-foot orange blimp, filmed an 18-minute mock marketing meeting where he pitched painting the Statue of Liberty orange, and showed up at a streetwear popup in East Hollywood that…