The Marketing Matters Newsletter
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👋 Building relationships, one touch at a time
As I was coming back from fitness the other day, my phone rang. It was the delivery man from the wine shop I routinely order from. He was just pulling up, so I thought I’d catch up with him in front of my apartment building and help with the boxes (yes, I bulk-order wine, it’s…
🤞 A sure way to the bottom of your customer’s preference list
I was walking down a street in Amsterdam the other day and I stumbled across the following sign: Solve Food WasteEat a Tosti Even if you’re unsure what a tosti is (FYI, it’s a grill-pressed toast sandwich), you might raise an eyebrow. Just as I did. And the effect is pretty familiar, right? We’ve all…
🤩 A secret for happy customers
For the past few weeks, I’ve had issues with an educational platform to which I’ve paid thousands of dollars. And I’m OK with it. Here’s why. The issue seemed simple enough – I didn’t get a certificate for one of the courses I successfully completed. I wrote to support. And the story went from there.…
📍 Location, location, location
I have a lot of time to look around when I run. And I recently stumbled upon a great example of customer research. There’s a lawn in the park that all dog owners congregate at. It’s like a park within the park. And there’s an alley close by that all runners pass through. It’s the…