Valchanova.me
Digital strategy, content, growth, and measurement
In email marketing, we live and die by the Subject line. We run countless A/B tests, follow different hook models to attract attention and engage all our copywriting prowess to entice an …
Continue Reading about 🧐 More important than the subject line →
As we were sitting on the tarmac, I looked out the window. “Creators, do your thing.” A billboard in bright orange greeted me outside, next to gate D24. It felt a bit like fate. Do your …
$367.95. For a book. Does this sound like a deal? I'm pretty sure you're looking at the screen, shaking your head. And I would've felt the same way if I didn't know which book this was all …
My voice is a bit hoarse today, but you can't read it through the newsletter. The reason? I was belting out "Karma is a cat," "You're being too loud," "I'm the problem, it's me," and other …
For lead generation to work, one thing needs to be true. Your audience needs to trust you’ll provide something valuable. Think of this trust as a bank account. You earn trust — get deposits — by …
Q4 is here. And everyone wants to stand out. To do that, marketers would usually say they need something new. Something they haven’t done before. “New bold ideas.” And I don’t believe that’s …
