It’s been a crazy one, right?
We say that about every single one, right?
And yet, every year feels like THE year to look back on.
Quite often, end-of-year retrospection comes with a hefty dose of heaviness. It’s easy to go into a mental review of the things that didn’t happen – or the ones that did and left us worse off for it. The older I get, the easier it is to focus on the things that left my soul in turmoil.
This year is no different. There’s a lot to be weary about. But when all is said and done, I’ll be OK with another one of these.
And you’re also responsible for that.
I’m grateful for having you around. I’m grateful for the discussions we had, the comments we exchanged, and the reassuring presence of you among my readers. There’s joy in knowing that there’s someone on the other end of these words.
Thanks to you, this doesn’t feel like me whispering into a void. It feels more momentous and connected.
So, I wanted to take a moment and say thank you!
I hope your year was filled with magic. And I want to remind you to look deeper. It may take you a moment or two to find it. But I have a sneaking suspicion it’s there.
🦄 P.S. There won’t be a thoughtful question at the end of this letter. But I’d still love to hear from you!
🎙️ New Talk
In this presentation, I’m giving you an actionable blueprint for your personal branding strategy that requires just 4 hours a week to execute. It’s based on authenticity and professionalism, designed specifically for small business owners, freelancers, and solopreneurs. And it comes with some handy concepts you can implement right away.
👌 Handpicked Stories for You
How to prevent AI from taking your content
I’m very much against fear-mongering, but that doesn’t mean we should close our eyes to potential threats. This post is a rather good summary of the risks generative AI presents for content creators – and you need to know about them. But the key point is this: “Humans have been stealing ideas as long as there have been ideas to steal.” So your solution isn’t denying ChatGPT bots access but making your brand a trusted source of information.
How to Overcome Impostor Syndrome as a Creative
A good reminder that you’re worth more than you know. To overcome your inner critic, the first step is to focus on fact vs the fictional story you tell yourself. You can seek support from your team and take steps to boost your confidence as you go into the project. If you’re interested in this topic and want my personal take, here’s a blog post I wrote a while back. I hope you like it!
The Complete Guide to Becoming an Authentic Thought Leader
No matter if you need some convincing on why becoming a thought leader is important, or you’re hungry for specific tactics, this post is for you. It covers all the basics and shows you how to choose topics, build your presence, and follow specific steps to boost your credibility. There are also a few great examples of SEO thought leaders to illustrate the points.
11 Author Page Examples that Brilliantly Demonstrate E-E-A-T
This post talks about author pages from an SEO perspective, but I believe it’s about much more. An author page builds trust – so you should create ones for your founders, your sales team, and anyone else your customers could form a connection with. The examples here are great – I’m definitely keeping them for future reference!
Personal Brand: What It Really Is & How to Build One
Personal branding is a big theme – and one I’m certain you need to pay attention to in 2024! This post is a nice primer on the topic. A few things to pay attention to are Wes Kao’s “spiky POV” idea and the not-digitally-forward-but-terribly-important role of true human connections.
👀 Interesting stuff to click on
- This app that creates Lego portraits – it’s a fun thing to test (and it’s also an interesting experiment if you can replicate the effect with your own generative AI prompts).
- This gift wrapping tutorial – no matter what the present is, this one’s got you covered!
- Weekly cat – guilty, I’ve been in this exact situation.
I hope you like these!
🔥 That’s a wrap! Before you go…
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