Brand Messaging and Copywriting Archives - Page 2 of 2

Brand Messaging and Copywriting
Message Mining: Don’t Write Great Copy – Steal It!
Message mining is a great tactic that let’s you quickly understand what customers are interested in and how they speak about their problems and potential solutions. It can inform both your focus on specific product attributes and your copy. Here’s how to use it and where to get the information from.
Brand Messaging and Copywriting
Defining Your Tone of Voice: Full Step-by-step Guide & Exercise Templates
Tone of voice, brand personality, brand archetypes… No matter what definitions you use, creating a distinct brand character will set you apart and build trust with your audience. Here is everything you need to know about crafting your brand’s tone of voice.
Brand Messaging and Copywriting
Building a StoryBrand: Using the Power of Storytelling in Marketing [Book Notes]
Ever since prehistoric times, humans have gathered around and exchanged stories. And using it for marketing is just sound logic. “Building a StoryBrand” goes beyond the storytelling theory and provides a simple structured approach that anyone can use. Here are my structured book notes with the most important ideas from the boo
Brand Messaging and Copywriting
Obviously Awesome: a Guide to Successful Positioning [Book Notes]
To me, positioning has always seemed like a theoretical exercise with a place in executive boardrooms but little applicability to real life. Thanks to “Obviously Awesome” by April Dunford I learned the real implications of positioning and the steps to building it right. Read this review for the full picture!
Brand Messaging and Copywriting
David Armano on Brand Purpose: Find a Tension That Aligns With the DNA of Your Organization
I spoke with David Armano, Global Strategy Director at Edelman, at the recent DigitalK Conference. We talked about brand purpose – why it’s important and how marketers can develop it for their organization. Here’s what he said in our interview.