Generated by Rank Math SEO, this is an llms.txt file designed to help LLMs better understand and index this website.

# 

## Sitemaps
[XML Sitemap](https://valchanova.me/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [WordCamp Europe 2026: the hallway, the headlines, and marketing’s next chapter](https://valchanova.me/wordcamp-europe-2026/): A recap of WordCamp Europe 2026 in Kraków: the talks reshaping how I think about marketing in the AI era, and the community that's still the real reason I go.
- [The Expertise-Visibility Gap: Why Being Great at Your Work Isn’t Enough to Be Seen](https://valchanova.me/personal-branding-for-experts/): If you're an expert, a developer, a founder, a freelancer, or a consultant who does remarkable work and stays nearly invisible while doing it, this one's for you. That invisibility has a name, at least in my head: the expertise-visibility gap. And I want to show you how to bridge it.
- [The Bullet Journal Method: The Philosophy Behind My 10 Years of Analog Planning [Book Notes]](https://valchanova.me/bullet-journal-method-book-summary/): I've been bullet journaling since 2015 or 2016. Like many others, I first discovered the system through a Lifehacker article and that set me off on a rabbit hole of research that eventually led to a long-term habit.
- [Pantone Color of the Year 2026: When Marketing is the New Black](https://valchanova.me/pantone-color-of-the-year-marketing/): Color is a universal language. We communicate through color, regardless of background, gender, or ethnicity. But does anyone own color? If you’re inclined to say ‘Yes,’ only one entity comes to mind: Pantone.
- [7 Women Marketers I Want to Be Like When I Grow Up](https://valchanova.me/top-women-marketers/): It's important to have role models that energize you and you can identify with. So for all my female friends, here's my roundup of great women in marketing - visionaries, leaders, authors, and all-round great human beings.
- [Your Remarkable Content Angles: How to Stand Out With Content That’s Uniquely You](https://valchanova.me/remarkable-content-angles/): In today's fast-paced business environment...
- [Building a Distinctive Brand: Bridge “The Brand Gap” and “Zag” [Book Notes]](https://valchanova.me/brand-gap-zag-book-summary/): As I dive deeper into the topic of branding, I'm gradually meeting more exciting experts on the topic – and Marty Neumeier is definitely one of them. His books are proof enough.
- [Top 10 Marketing Newsletters That Will Make You a Better Professional](https://valchanova.me/best-marketing-newsletters/): When you find the right marketing newsletter, you’re basically using an expert to serve as a knowledge filter. Here are the best marketing newsletters you should subscribe to right away.
- [Positioning: The Battle for Your Mind [Book Notes]](https://valchanova.me/positioning-ries-trout-book-summary/): To understand a concept deeply, you need to know The Greats.
- [9 Marketing Podcasts to Keep Up with Digital Trends [+3 Extras for Content Creators]](https://valchanova.me/best-marketing-podcasts/): I love marketing podcasts. You can be running in the park, doing your Sunday shopping, or cooking up dinner - and still learn a ton from great marketing experts. Here are the best series I follow - and you should, too!
- [Top Digital Marketing Reports You Need in 2025 to Keep up With Marketing Trends](https://valchanova.me/top-digital-marketing-reports/): Marketers need to keep up to date with current digital marketing trends. You can easily do this with these 10 digital marketing reports. They are jam-packed with insights and relevant stats!
- [Lessons from a Course Launch](https://valchanova.me/course-launch-story/): It was December 19. One of these liminal points in time when most work projects for the year are done, but Christmas break isn't here yet.
- [4 Talks and 9 Meta-lessons to Level up Your Public Speaking [Present to Succeed Recap]](https://valchanova.me/public-speaking-lessons-present-to-succeed/): If you have been following this blog for a while, you may have noticed that I haven't shared a ton about recent events I have attended. The reason is simple. There aren't a lot of events worth writing about.
- [A Guide to ‘Epic Content Marketing’ [Book Notes]](https://valchanova.me/epic-content-marketing-book-summary/): Ever since I started learning about content marketing, Content Marketing Institute and Joe Pulizzi have been indispensable sources of knowledge. In a world of 'hacks' and 'tricks,' Pulizzi's work has always been focused on the things that don't change: the strategic value content can bring for both the audiences and the business.
- [Becoming a Power Reader: Battling Information Overload, Developing Skills, and Building a Personal Brand](https://valchanova.me/power-reader/): 162 articles, 38 newsletters, 16 podcasts, a few videos from an online course, and the occasional YouTube video. This is what my professional reading diet looked like. Last week alone.
- [Different: Building Branding that Resonates [Book Notes]](https://valchanova.me/different-book-summary/): I have a beef with branding. At least with branding books, branding courses, and branding teaching.
- [Next-Level Marketing: Skills for Success in 2024 – and the Resources to Get You There](https://valchanova.me/future-marketing-skills/): In marketing, there’s this sense that we’re in a constant state of flux. New channels sprout left and right every week. Consumers are evolving rapidly. A three-year pandemic, a major war, and a looming recession aren’t helping.
- [New Year’s Resolutions And How I Manage To Keep Them [Updated for 2025]](https://valchanova.me/annual-planning-process-template/): It's still early in the new year, there's the pleasant buzz of some new beginning still wringing in my years. I sit down, look at a blank space before me, and start writing down goals.
- [How to Ask Your Employer to Pay for Your Professional Course?](https://valchanova.me/course-reimbursement/): As kids, we're used to asking for the things we like – writing a letter to Santa is a given.
- [The Practice: Shipping Creative Work Through Curiosity, Generosity, and Connection [Book Notes]](https://valchanova.me/the-practice-book-review/): Thirty-two. That's the number of sticky notes in my copy of "The Practice". For a book that's 250 pages long, that number clearly shows I found Seth Godin's book pretty damn relevant.
- [6 Freelancer Fears That Keep Me up at Night – And How I Handle Them](https://valchanova.me/freelancer-fears/): “Finally, what took you so long?” This was one of the most common reactions among my close work friends when I told them I’m venturing into the freelancer world back in 2019. 
- [Crafting Successful Brand Messaging: a Step-by-Step Guide [with Template]](https://valchanova.me/brand-messaging-framework-template/): Here’s a typical scenario. After lengthy discussions, the team finally agrees. The current brand messaging is outdated and inefficient. Something needs to be done. They hire a creative expert that comes up with a great new headline and some copy for the landing page. The homepage gets redone, everyone’s happy, the end.
- [Qualitative Marketing Research: What to Ask, Tools to Use, and How to Get It Right](https://valchanova.me/qualitative-marketing-research-questions/): However, I see qualitative research used less often in marketing. I think it’s because the process of collecting and analyzing data requires more time. Doing 1-on-1 interviews takes more time and effort than getting the tech team to install some on-site tracking. And data analysis is a beast of its own.
- [AdWeek Copywriting Handbook: 48 Ways to Make Your Copy Shine [Book Notes]](https://valchanova.me/adweek-copywriting-handbook-book-review/): A copywriter uses a set of tactics – like tools in a utility belt – to get their ideas to sparkle. And this is why great copywriting books are collections of different lenses you can use to evaluate your copy. "The AdWeek Copywriting Handbook" will give you useful tools for your copywriting tool belt.
- [Breakthrough Advertising: The Copywriter’s Go-to Guide [Book Notes]](https://valchanova.me/breakthrough-advertising-copywriting-book-review/): Eugene M. Schwartz was not just a stellar copywriter. He actually introduced a bunch of important copywriting concepts we still use today. And it’s no surprise that his “Breakthrough Advertising” is a must-read for all copywriters today.
- [Content Repurposing: 6 Methods to Extend Your Return on Effort](https://valchanova.me/content-repurposing-methods/): Here are a few examples of content repurposing:
- [Customer Journey Mapping: How-to Guide and Free Template](https://valchanova.me/customer-journey-map-how-to-template/): “What is the most important skill a marketer should cultivate?” I got asked recently. It didn’t take me more than a heartbeat to reply.
- [Confessions of a Fraud: What I Learned from Dealing with Impostor Syndrome](https://valchanova.me/impostor-syndrome/): Impostor syndrome is almost a given for digital professionals. 70% of people get these feelings – so they are more than normal. Here are my ways of dealing with impostor syndrome and try to help you silence your inner critic.
- [The Ultimate Guide to Content Distribution: Strategy, Tactics, and Tools](https://valchanova.me/content-distribution-strategy-tactics-and-tools/): There’s no greater tragedy than a great piece of content that gets launched with a poor distribution strategy. A good rule of thumb is to invest as much time in distribution as you dedicate to content creation. And I'll show you how to plan your content distribution strategy now.
- [10 Lessons From My First 20 Months of Freelancing](https://valchanova.me/freelance-career-lessons/): Back in May 2019 I went into the Registry Agency and filed the documents for my incorporation. 20 months, 161 invoices, and one global pandemic later, I get the question “How did you start and what’s your advice?” more and more often.
- [Content Marketing Blueprint: a Building Block for Content Excellence [Content Marketing Plan Template]](https://valchanova.me/content-marketing-blueprint-plan-template/): The Content Marketing Blueprint is a one-page document that shows concisely what you’re doing with content — and why. Here's a handy template you can use, along with step-by-step guidance on how to fill it in.
- [Atomic Habits: The Four Laws You Need to Master to Build Good Habits and Break Bad Ones [Book Notes]](https://valchanova.me/atomic-habits-book-review/): Imagine you’re in IKEA. There’s the winding main road that everyone takes. But you know exactly where you want to go and you want to get there fast. So you take a shortcut and you’re there in no time. You saved time—and gained a nice feeling of superiority for using your brain rather than taking the obvious winding way.
- [Measure What Matters: Why OKRs Are the Only Goal Setting Approach You Need [Book Notes]](https://valchanova.me/okr-goal-setting-measure-what-matters-review/): There are few better books to kick-off your planning and goal setting than Measure What Matters. The book summarizes the concept of objectives and key results (OKRs), my personal favorite goal setting approach, by one of its fathers.
- [8 Habits Marketers Need to Make Their Career Soar](https://valchanova.me/habits-for-marketers/): Habits help you keep on track with the least amount of energy spent. They are the shortcuts we all need to survive in this crazy world of ours - and they are especially helpful for digital professionals operating in a constant state of change. Here are some of the key habits marketers need to develop.
- [Value Proposition Canvas: What It Is and How to Use It to Know Customers Better [Templates & Step-by-Step Guide]](https://valchanova.me/value-proposition-canvas-template-guide/): The Value Proposition Canvas is a powerful tool that helps you understand what value you bring and how to communicate it to your customers. It’s a deceptively simple tool but one that needs to be filled with care. I'll show you the key steps and even share with you my go-to templates and trigger questions.
- [Marketing 4.0: the Convergence of Online and Offline Touchpoints [Book Notes]](https://valchanova.me/marketing-4-book-review/): Marketing 4.0 is a great theoretical basis - no matter if you’re just starting out in marketing or want to look at your customers’ journey through a new prism. The customer path is an especially useful tool and the focus on human centricity is an important addition that brands need in the digital world. It's time to dive into the universe of Marketing 4.0, led by the experienced Philip Kotler.
- [Topic Research: The Tools and Process You Need to Generate Content Ideas](https://valchanova.me/topic-research-tools-process/): Topic research is the process of finding relevant content topics that will draw your audience's attention. Here you'll see the best free topic research tools and the process I follow to uncover great ideas.
- [Message Mining: Don’t Write Great Copy – Steal It!](https://valchanova.me/message-mining-guide-template/): Message mining is a great tactic that let's you quickly understand what customers are interested in and how they speak about their problems and potential solutions. It can inform both your focus on specific product attributes and your copy. Here's how to use it and where to get the information from.
- [100 Growth Mentoring Sessions Later: Why Do It and How to Do It Right?](https://valchanova.me/mentorship-become-mentor/): A year and a few days later I registered session 100 on GrowthMentor. It’s been a wild ride - one that I suspect might’ve even helped me more than the people I’ve been mentoring.
- [Defining Your Tone of Voice: Full Step-by-step Guide & Exercise Templates](https://valchanova.me/brand-tone-of-voice-guide-exercises-templates/): Tone of voice, brand personality, brand archetypes... No matter what definitions you use, creating a distinct brand character will set you apart and build trust with your audience. Here is everything you need to know about crafting your brand's tone of voice.
- [Building a StoryBrand: Using the Power of Storytelling in Marketing [Book Notes]](https://valchanova.me/building-a-storybrand-storytelling-book-review/): Ever since prehistoric times, humans have gathered around and exchanged stories. And using it for marketing is just sound logic. “Building a StoryBrand” goes beyond the storytelling theory and provides a simple structured approach that anyone can use. Here are my structured book notes with the most important ideas from the boo
- [How to Balance a Side Project and Full-time Work](https://valchanova.me/how-to-balance-side-project/): Having a side project has many benefits - but it's also a ton of work to make one work. I'll share with you 9 pieces of advice on running a side project.
- [Obviously Awesome: a Guide to Successful Positioning [Book Notes]](https://valchanova.me/obviously-awesome-positioning-book-review/): To me, positioning has always seemed like a theoretical exercise with a place in executive boardrooms but little applicability to real life. Thanks to "Obviously Awesome" by April Dunford I learned the real implications of positioning and the steps to building it right. Read this review for the full picture!
- [The Ultimate Guide: Jobs to be Done Interviews for Customer Development [with Templates]](https://valchanova.me/customer-development-jobs-to-be-done/): Jobs to be Done is a customer development framework with great potential. Here you'll learn the JTBD basics, my step-by-step process (together with templates you can copy) of conducting interviews, and ways you can use the insights throughout your organization.
- [My Two and a Half Burnouts – and the Lessons Along the Way](https://valchanova.me/burnout/): It was 3 AM on a pretty spring night and I had just finished work.
- [Coronavirus Content: the Good, the Bad, and the New Normal](https://valchanova.me/coronavirus-content-marketing-trends/): It's time to acknowledge that we're never getting back to normal. This is also true for your content marketing strategy. In this post, I'll cover some insights into the changing consumer behavior, media consumption, and topics of interest - together with some great examples of brands doing it right.
- [Spring Clean Your Social Media [Step-by-Step Guide and Checklist]](https://valchanova.me/social-media-clean-up/): Updating your online accounts is like flossing. You know it’s a good habit to have, but you somehow never get around to it.
- [7 Remote Work Myths You Should Forget Right Now](https://valchanova.me/remote-work-advice/): There's a ton of advice on being productive while working from home. And I think you shouldn't follow some of it. Here are the most common remote work myths I've seen - and what I think you should do instead.
- [How Brand Storytelling Sells Wine: Le Beaujolais Nouveau est arrivé!](https://valchanova.me/wine-marketing-beaujolais-nouveau/): Do you have any idea when the new Merlot vintage is coming out? What's the most recent news you hear about Cabernet? Yeah, thought so... But you may have heard that the third Thursday of November is Beaujolais Nouveau Day. This is the day wine connoisseurs get to meet the new vintage of young wine produced in northern France.
- [Ani Hira: We Have all the Resources we Need to Live a Meaningful and Fulfilling Life](https://valchanova.me/ani-hira-interview/): What's the first thing that comes to mind when you hear "Hygge"?

## Pages
- [The Summer Setup](https://valchanova.me/summer-setup/): The Summer Setup
- [Vassilena Valchanova – Messaging and Content Strategist](https://valchanova.me/): Most marketing drifts into guesswork, usually because the brand was never quite clear to begin with. I do the hands-on work to fix that across positioning, messaging, and content marketing, then leave your team able to run it without me. This is where I share most of what I’ve learned along the way, for free.
- [Personal Brand Sprint](https://valchanova.me/personal-brand-sprint/): Personal Brand Sprint
- [Thank You for Subscribing!](https://valchanova.me/tynews/): I’m glad you’re here! Every Friday, you’ll receive a newsletter with a personal letter on a current topic that’s important for marketers and digital professionals, 5 links to valuable resources, 3 couple of fun ones to start your weekend on a high note.
- [Course Completed](https://valchanova.me/course-completed/): Congratulations on completing this course! 🥳
- [My Courses](https://valchanova.me/my-courses/): My Messages Start Course Continue Visit Results
- [Courses](https://valchanova.me/courses-overview/): Start Course Continue Visit Results
- [Personal Branding Blueprint](https://valchanova.me/personal-branding/): Personal Branding Blueprint
- [Consulting and Coaching](https://valchanova.me/coaching/): Consulting and Coaching
- [Strategic Content and Messaging Course](https://valchanova.me/course/): Strategic Content & Messaging Course
- [Training and Workshops](https://valchanova.me/training/): Training & Workshops
- [Instagram Links](https://valchanova.me/instagram/): Stay current and confident with “Marketing Matters” – your weekly insight into thoughts, trends, tools, and techniques for marketers who want to grow.
- [Content Marketing and Brand Messaging Services](https://valchanova.me/services/): Hands-on Projects
- [Content Marketing, Brand Messaging, Digital Strategy, and Marketer Career Growth](https://valchanova.me/blog/)
- [Public Speaking](https://valchanova.me/speaking/): Public Speaking
- [Sign Up To The Newsletter](https://valchanova.me/newsletter/): Marketing Matters is a weekly email for the people who do the marketing work and rarely get to think about it. Each week I take one idea that actually matters and think it all the way through, so you come away with a sharper way of thinking about your own marketing.
- [About me](https://valchanova.me/about/): ABOUT ME

## Newsletters
- [🔁 The backlog row that never wins](https://valchanova.me/news/2026-37/): Paradoxically, engaging with your warm audiences can be the best way to acquire new ones. Why don't we prioritize it more?
- [🤧 Dispatch from the sick bed](https://valchanova.me/news/2026-36/): Creating a priority list before calamity comes can save your marketing plan.
- [🧂 Taste is automate-able](https://valchanova.me/news/2026-35/): "Innate taste" is just a series of checks we run implicitly, so why not codify them?
- [☀️ A summer positioning story](https://valchanova.me/news/2026-34/): You need two components of good positioning, and neither is a unicorn claim.
- [🚰 Consistency is plumbing](https://valchanova.me/news/2026-33/): The infrastructure we need, how designers solved it first, and what to do now.
- [😘 The agreeable machine](https://valchanova.me/news/2026-32/): The whole point of positioning is to push back. When left unchecked, AI rarely does.
- [📺 Dropping and hoping](https://valchanova.me/news/2026-31/): The space between content pieces is just as important - plan for it!
- [🫟 Seven years of placeholder](https://valchanova.me/news/2026-30/): If your copywriting is stalled, the issue may be further up the chain. Here's how to fix it.
- [🍷 Something funkier](https://valchanova.me/news/2026-29/): You need to fight for the spiky edges in your content before AI sands them down.
- [🛎️ The category is a promise](https://valchanova.me/news/2026-28/): A category name is also a yardstick: the standard customers will measure you by.
- [🙅 The master of no](https://valchanova.me/news/2026-27/): Working with AI means keeping a veto card in your pocket and being ready to play it, again and again.
- [👷🏽 From maker to architect](https://valchanova.me/news/2026-26/): These three skills are what I'm focusing on, as our jobs move away from execution.
- [🏕️ Before you build a community](https://valchanova.me/news/2026-25/): Community is AI-proof, but you need to answer a few questions first.
- [✂️ Cut to the one thing](https://valchanova.me/news/2026-24/): Constraints are gold, once you let go of the fear...
- [🥱 Who’s actually bored?](https://valchanova.me/news/2026-23/): On varying your messaging – and when you shouldn't.
- [🧭 Ten ways out of the commodity trap](https://valchanova.me/news/2026-21/): Google got us thinking about "non-commodity" – and boy, do I have some examples to show you!
- [🎭 Showmanship over salesmanship](https://valchanova.me/news/2026-20/): What advertising pros know and how we can apply these lessons to B2B.
- [👯 Taste is a team sport](https://valchanova.me/news/2026-19/): A few practices you can take to make taste a team practice.
- [🎯 The third layer of differentiation](https://valchanova.me/news/2026-18/): There's more to differentiation than pure function and emotion...
- [🩺 What Dr. Robby teaches brands](https://valchanova.me/news/2026-17/): We're innately drawn to competent people and your brand can leverage that tendency.
- [🪑 The empty slot in your messaging](https://valchanova.me/news/2026-16/): On emotions running high in B2B buying decisions.
- [🧭 The landing page you forgot about](https://valchanova.me/news/2026-14/): Why updating your LinkedIn profile is the most worthwhile thing you can do now, and how to do it.
- [🥪 The AI sandwich](https://valchanova.me/news/2026-13/): A look at my writing process and how AI and HI fit together.
- [🎯 Spend foolishly (on purpose)](https://valchanova.me/news/2026-12/): I'm about to talk about wine pairings. I promise this connects to your marketing budget.
- [📋 Prioritization doesn’t matter (that much)](https://valchanova.me/news/2026-11/): The instinct to prioritize is a good one. You're applying it where it doesn't serve you.
- [🎬 The conviction advantage](https://valchanova.me/news/2026-09/): Would your CEO promote your product from the side of a Wheaties box?
- [👁️ The taste muscle](https://valchanova.me/news/2026-08/): More articles are now ​created by AI than by humans​. And it's why the conversation about taste has been bubbling up everywhere lately.
- [🎙️ Your content needs more voices](https://valchanova.me/news/2026-06/): I was recently answering a media request, one of those roundups where they ask different marketers to weigh in on "the one strategy marketers should double down on in 2026."
- [⚡ Fast and forgettable?](https://valchanova.me/news/2026-05/): You must be living under a rock if you haven’t heard all the chatter about Claude Cowork.
- [🤝 The diplomat’s job](https://valchanova.me/news/2026-04/): I used to work with a team of architects who were genuinely passionate about their craft.
- [👃 Why you can’t smell your own marketing](https://valchanova.me/news/2026-03/): Why can't you smell your own home?
- [🎯 A simpler way to think about AI skills](https://valchanova.me/news/2026-02/): I'm not going to surprise anyone here by saying this:
- [🌱 Before the new year rush](https://valchanova.me/news/2025-51/): During a recent coaching session, I was talking with someone who wants to build his personal brand. He has real expertise in his field, hard-won experience that would translate into genuinely valuable content.
- [🎨 The return of craft](https://valchanova.me/news/2025-50/): If you had told me I'd spend a weekend watching a livestream of a ​moving miniature paper city​, I'd have assumed you were describing some obscure ASMR rabbit hole.
- [🪞 The paradox of being recommendable](https://valchanova.me/news/2025-49/): Every marketing blog I've scrolled through lately seems obsessed with the same question: "How do you get AI to recommend your brand?"
- [😐 The “meh” epidemic](https://valchanova.me/news/2025-48/): Three episodes into Vince Gilligan's new show Pluribus (from the Breaking Bad guy, major launch, the kind of production people get excited about), I found myself doing something telling.
- [🥃 The cognac strategy](https://valchanova.me/news/2025-47/): As a foodie and "The Bear" obsessive, I highly recommend Will Guidara's book, "Unreasonable Hospitality." But as a marketer, I recommend it even more. This is a book about customer centricity, only disguised as a book about a restaurant.
- [🍺 Starting with product truth](https://valchanova.me/news/2025-46/): The third floor of the Guinness Storehouse greets you with about a dozen clocks.
- [🗂️ Reclaiming my content maker sanity](https://valchanova.me/news/2025-45/): I have TWO full newsletter editions sitting in my drafts folder right now, ready to go.
- [🧮 Solving the fear/opportunity correlation](https://valchanova.me/news/2025-44/): Ten minutes before going live online, I'm sitting in my Dublin hotel room—comfortable overall, but bland as expected, and with the lighting conditions of a serial killer's basement.
- [🧠 Real AI collaboration starts here](https://valchanova.me/news/2025-43/): Everyone's using AI for content now.
- [📍 The positioning test you’re probably failing](https://valchanova.me/news/2025-41/): For about two years, I had a recurring experience at networking events.
- [🔄 The algorithm game is rigged](https://valchanova.me/news/2025-39/): Two pieces caught my attention yesterday, and they both hint at major shifts for content marketers. And it's not even Friday!
- [🫀 The human skills stack](https://valchanova.me/news/2025-38/): There are two common reactions I see when we talk about AI and our professional development as marketers.
- [🗣️ The chief storyteller to focus on](https://valchanova.me/news/2025-37/): Six in ten people say what a CEO does directly shapes how they feel about a company.
- [🧠 The superiority trap](https://valchanova.me/news/2025-36/): "Their main goal is to do the least work possible."
- [🧠 Treat your audience like toddlers](https://valchanova.me/news/2025-35/): Treat your audience like toddlers.
- [🎭 The punchline principle in messaging](https://valchanova.me/news/2025-34/): Watch any great comedian's Netflix special, and you're seeing the polished end result of months (sometimes years) of refinement.
- [👀 The second look test](https://valchanova.me/news/2025-33/): I've been having variations on a conversation a lot lately.
- [🎯 Not all impressions are created equal](https://valchanova.me/news/2025-32/): Open LinkedIn analytics. What's the first number you see? Impressions.

## Emails
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- [[student:displayname] completed [lesson:name]](https://valchanova.me?sensei_email_preview_id=7759&_wpnonce=afebab3c84)
- [[student:displayname] completed [course:name]](https://valchanova.me?sensei_email_preview_id=7758&_wpnonce=2b9d6a66c9)
- [[student:displayname] enrolled in [course:name]](https://valchanova.me?sensei_email_preview_id=7757&_wpnonce=7458b417f6)
- [You have completed [course:name]](https://valchanova.me?sensei_email_preview_id=7756&_wpnonce=1bd865b563)
- [Quiz Graded – [lesson:name]](https://valchanova.me?sensei_email_preview_id=7755&_wpnonce=fb30d5d5d5)
- [Course created by [teacher:displayname]](https://valchanova.me?sensei_email_preview_id=7753&_wpnonce=f815ea334c)

## Courses

## Lessons