Digital Strategy Archives - Page 2 of 6

Digital Strategy
Lessons from a Course Launch
It was December 19. One of these liminal points in time when most work projects for the year are done, but Christmas break isn’t here yet. This is why we decided to dedicate the day to career planning. My friend and I were sitting on the sofa in a quiet café, stuck in this weird…
Digital Strategy
Qualitative Marketing Research: What to Ask, Tools to Use, and How to Get It Right
I used to work as the Marketing Director of an e-shop, but there was a time of year when titles didn’t matter. Every year, the days between December 10 and Christmas were spent in the client support team. You were expected to help with the quick spike of customer requests no matter your position. I’d…
Digital Strategy
Customer Journey Mapping: How-to Guide and Free Template
“What is the most important skill a marketer should cultivate?” I got asked recently. It didn’t take me more than a heartbeat to reply. “Empathy and curiosity.” Technical skills can be learned or improved. The innate willingness to understand your audience is much harder to develop. But thankfully, some tools and methodologies can help you…
Digital Strategy
Measure What Matters: Why OKRs Are the Only Goal Setting Approach You Need [Book Notes]
There are few better books to kick-off your planning and goal setting than Measure What Matters. The book summarizes the concept of objectives and key results (OKRs), my personal favorite goal setting approach, by one of its fathers. John Doerr didn’t just have a front seat at the birth of OKRs by Intel’s Andy Grove…
Digital Strategy
Value Proposition Canvas: What It Is and How to Use It to Know Customers Better [Templates & Step-by-Step Guide]
The Value Proposition Canvas is a powerful tool that helps you understand what value you bring and how to communicate it to your customers. It’s a deceptively simple tool but one that needs to be filled with care. I’ll show you the key steps and even share with you my go-to templates and trigger questions.
Digital Strategy
Marketing 4.0: the Convergence of Online and Offline Touchpoints [Book Notes]
Marketing 4.0 is a great theoretical basis – no matter if you’re just starting out in marketing or want to look at your customers’ journey through a new prism. The customer path is an especially useful tool and the focus on human centricity is an important addition that brands need in the digital world. It’s…